Digital Ads Specialist

1 week ago


Johannesburg, Gauteng, South Africa Kontak Recruitment Full time
Job Title: Junior Digital Ads Specialist

We are seeking a highly motivated and creative individual to join our team as a Junior Digital Ads Specialist. As a key member of our digital advertising team, you will be responsible for developing and executing digital advertising strategies across various platforms.

Duties and Responsibilities:

  • Assist in the development and execution of digital advertising strategies across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and TikTok Ads.
  • Conduct research and analysis to provide insights on target audiences, market trends, and competitors to enhance ad targeting and campaign performance.
  • Support the creation of compelling ad copy, headlines, and visuals that align with the brand's messaging and drive user engagement.
  • Monitor and analyze campaign performance metrics, including click-through rates (CTR), conversion rates, and cost per acquisition (CPA), and provide regular reports with actionable insights.
  • Collaborate with the Digital Ads team to implement A/B testing strategies, optimizing ad variations, landing pages, and targeting parameters for better performance.
  • Stay informed about the latest digital advertising trends, ad formats, targeting options, and algorithm updates, contributing innovative ideas to improve campaign results.
  • Assist in managing and optimizing ad budgets to maximize return on investment (ROI) and achieve campaign objectives.

Requirements:

  • Bachelor's degree in Marketing, Advertising, or a related field (preferred).
  • Google Certified.
  • Meta/Facebook Certified.
  • Strong understanding of digital advertising platforms, including Google Ads, Facebook Ads Manager, TikTok Ads, and LinkedIn Ads.
  • Proficiency in digital advertising tools and analytics platforms such as Google Analytics, Polar Analytics, Google Tag Manager, and Facebook Business Manager.

About Kontak Recruitment:

We are an equal opportunities employer and welcome applications from all backgrounds. We specialize in niche fields and offer a supportive and collaborative work environment. Please note that we do not provide assistance for fields outside of our scope.


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