Digital Advertising Specialist
6 days ago
We are seeking a highly motivated and aspiring Junior Digital Ads Specialist to join our team at Kontak Recruitment. As a key member of our digital advertising team, you will be responsible for creating, implementing, and optimizing digital advertising campaigns across multiple platforms.
Key Responsibilities:
- Assist in the development and execution of digital advertising strategies across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and TikTok Ads.
- Conduct research and analysis to provide insights on target audiences, market trends, and competitors to enhance ad targeting and campaign performance.
- Support the creation of compelling ad copy, headlines, and visuals that align with the brand's messaging and drive user engagement.
- Monitor and analyze campaign performance metrics, including click-through rates (CTR), conversion rates, and cost per acquisition (CPA), and provide regular reports with actionable insights.
- Collaborate with the Digital Ads team to implement A/B testing strategies, optimizing ad variations, landing pages, and targeting parameters for better performance.
- Stay informed about the latest digital advertising trends, ad formats, targeting options, and algorithm updates, contributing innovative ideas to improve campaign results.
- Assist in managing and optimizing ad budgets to maximize return on investment (ROI) and achieve campaign objectives.
- Work closely with team members, including graphic designers and content creators, to ensure timely delivery of high-quality assets for campaigns.
- Learn and use digital advertising and analytics tools, such as Google Analytics, Google Tag Manager, and Facebook Business Manager, for reporting and optimization.
Requirements:
- Bachelor's degree in Marketing, Advertising, or a related field (preferred).
- Google Certified.
- Meta/Facebook Certified.
- Strong understanding of digital advertising platforms, including Google Ads, Facebook Ads Manager, TikTok Ads, and LinkedIn Ads.
- Proficiency in digital advertising tools and analytics platforms such as Google Analytics, Polar Analytics, Google Tag Manager, and Facebook Business Manager.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Self-motivated with a proactive approach to continuous learning and staying updated on industry trends.
What We Offer:
A dynamic and supportive work environment, opportunities for professional growth and development, and a competitive salary package.
How to Apply:
Please submit your application, including your resume and a cover letter, to Kontak Recruitment. We look forward to hearing from you.
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