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Digital Marketing Specialist

1 month ago

Johannesburg, Gauteng, South Africa Vodafone Full time
Job Title: Digital Marketing Specialist

Join Vodacom as a Digital Marketing Specialist and play a key role in driving customer engagement across all relevant digital platforms.

Job Summary:

We are seeking a highly skilled Digital Marketing Specialist to lead paid media campaign planning, including account and keyword strategies, KPIs and targets. The ideal candidate will have a strong background in Google Ads and other biddable media platforms, with a proven track record of driving commercial and operational targets.

Responsibilities:
  • Take full end-to-end responsibility of Google Ads and other biddable advertising channels, with a clear focus on performance-based, sales-driving reach and targeting activities
  • Lead paid media campaign planning, including account and keyword strategies, KPIs and targets
  • Effective analysis and use of data in driving targeted campaigns, contributing to the overall digital marketing and sales targets
  • Be the key responsible and single point of contact for all Google Ads topics to both Vodacom colleagues and external partners
  • Drive breakthrough search marketing innovation
Requirements:
  • Matric and 3-year Business related Degree or National Diploma
  • Minimum of 3 to 5 years relevant experience essential
  • Experience in managing digital media campaigns for large consumer-facing brands with large media spends
  • Creating strategic plans to win market share from competitors
  • Capable of working in a complex matrix organisation and able to build strong relationships and credibility with multiple levels both internally and externally
What We Offer:
  • Enticing incentive programs and competitive benefit packages
  • Retirement funds, risk benefits, and medical aid benefits
  • Cell phone and data benefits, advantages fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies

Vodacom is an equal opportunities employer and welcomes applications from people with various disabilities. We are committed to an organisational culture that recognises, appreciates, and values diversity & inclusion.