Digital Marketing Specialist
2 weeks ago
Vodacom Digital Marketing Job Description
As a Digital Marketing Specialist, you will be responsible for growing and driving customer engagement across all relevant digital platforms, including customer adoption of digital sales and self-service channels. This role will provide clear direction for paid search across the whole Vodacom business, working in close coordination with the Brand, Segment and Digital Channel squads.
Your responsibilities will include:
- Take full end-to-end responsibility of Google Ads and other biddable advertising channels, with a clear focus on performance-based, sales-driving reach and targeting activities
- Lead paid media campaign planning, including account and keyword strategies, KPIs and targets
- Effective analysis and use of data in driving targeted campaigns, contributing to the overall digital marketing and sales targets
- Be the key responsible and single point of contact for all Google Ads topics to both Vodacom colleagues and external partners
- Drive breakthrough search marketing innovation
This role requires:
- Matric and 3-year Business related Degree or National Diploma
- Minimum of 3 to 5 years relevant experience essential
As a Digital Marketing Specialist at Vodacom, you will have the opportunity to:
- Work in a complex matrix organisation and build strong relationships and credibility with multiple levels both internally and externally
- Be part of a team that is striving to be a best-in-class digital marketing company
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