Strategic B2B Marketing Lead

1 month ago


Johannesburg, Gauteng, South Africa Aramex Full time

Job Overview

Aramex is seeking a Senior, strategic and commercially minded B2B marketer and Salesforce expert to define and deliver account-based marketing initiatives that generate new sales pipeline and expand on existing opportunities within target accounts.

Key Responsibilities

  • Create and execute multi-touch account-based marketing plans that focus on demand generation and deal acceleration within our most strategic accounts.
  • Research specific industry sectors, organisations and personas to produce targeted materials and messaging, including customised collateral to support the sales teams across the entire sales cycle.
  • Develop strong relationships with the account teams and act as the link between the sales team and global marketing, ensuring materials meet brand requirements and messaging is consistent.
  • Improve marketing effectiveness by identifying opportunities through more effective audience segmentation, marketing techniques, and processes.
  • Measure and report on the impact of marketing campaigns to support overall account and business goals.

Requirements

  • 8+ years B2B marketing experience with a proven track record in account-based marketing initiatives, targeted vertical campaigns, or demonstrable success impacting pipeline growth.
  • Extensive experience developing and executing integrated marketing campaigns using digital tactics, events, webinars and emails as well as content creation.
  • Hands-on experience with Salesforce and a thorough understanding of the GCC market are highly desirable.


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