Strategic B2B Marketing Lead
1 month ago
Job Overview
Aramex is seeking a Senior, strategic and commercially minded B2B marketer and Salesforce expert to define and deliver account-based marketing initiatives that generate new sales pipeline and expand on existing opportunities within target accounts.
Key Responsibilities
- Create and execute multi-touch account-based marketing plans that focus on demand generation and deal acceleration within our most strategic accounts.
- Research specific industry sectors, organisations and personas to produce targeted materials and messaging, including customised collateral to support the sales teams across the entire sales cycle.
- Develop strong relationships with the account teams and act as the link between the sales team and global marketing, ensuring materials meet brand requirements and messaging is consistent.
- Improve marketing effectiveness by identifying opportunities through more effective audience segmentation, marketing techniques, and processes.
- Measure and report on the impact of marketing campaigns to support overall account and business goals.
Requirements
- 8+ years B2B marketing experience with a proven track record in account-based marketing initiatives, targeted vertical campaigns, or demonstrable success impacting pipeline growth.
- Extensive experience developing and executing integrated marketing campaigns using digital tactics, events, webinars and emails as well as content creation.
- Hands-on experience with Salesforce and a thorough understanding of the GCC market are highly desirable.
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