Strategic Brand Marketing Leader

2 months ago


Johannesburg, Gauteng, South Africa Talentfinder (Advtech) Full time
About Us
Talentfinder (Advtech) is a leader in the recruitment space, empowering individuals and organizations to reach their full potential. We are passionate about building futures, inspiring careers, and shaping industries.

Job Description:
As a Strategic Brand Marketing Leader at Talentfinder (Advtech), you will develop comprehensive brand marketing strategies aligned with business goals and target audience preferences. This includes conducting market research and analysis to identify brand positioning opportunities and competitive advantages. You will define brand messaging, tone, and identity to ensure consistency across all marketing channels. Additionally, you will maintain brand consistency and integrity across all marketing materials, communications, and touchpoints, developing and enforcing brand guidelines to ensure adherence to brand standards and values. You will also monitor brand sentiment and perception, identifying areas for improvement and enhancement. Furthermore, you will plan and execute integrated marketing campaigns across multiple channels, including digital, print, and social media, collaborating with internal teams and external agencies to develop creative assets and content for campaigns. Your goal will be to analyze brand performance metrics, including brand awareness, engagement, and sentiment, evaluating the effectiveness of marketing initiatives and campaigns, and providing actionable insights and recommendations to drive continuous improvement in brand marketing efforts. You will collaborate with cross-functional teams, including sales, product development, and customer service, to ensure alignment of brand messaging and strategies, as well as partner with external stakeholders, such as vendors, partners, and influencers, to amplify brand reach and engagement. Finally, you will represent the brand at industry events, conferences, and trade shows to enhance brand visibility and reputation.

Requirements:
To succeed as a Strategic Brand Marketing Leader at Talentfinder (Advtech), you will need a relevant Bachelor's Degree/IMM Diploma and at least 7 years experience in Marketing, with 3 years' continuous job experience as a Marketing Manager. You should have previous experience in Brand Management as well as digital strategy, 3 years exposure in digital marketing, managing 2 or more brands, and previous experience in B2B and B2C Marketing. Full 360 marketing experience, including digital, traditional, out-of-home, and PR, as well as multinational exposure, is highly desirable.

Salary:
The estimated salary for this position is between $80,000 and $110,000 per year, depending on experience and qualifications.

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