Strategic Marketing Professional

1 month ago


Johannesburg, Gauteng, South Africa Ad Talent Africa Full time
Job Description

A strategic marketing professional is sought to create and implement comprehensive marketing plans to improve the acquisition of qualified customers.

The ideal candidate will have B2B experience and be skilled in developing targeted marketing campaigns, utilising CRM databases, and collaborating with cross-functional teams.

Main Responsibilities:

  • Develop and execute comprehensive marketing strategies to drive business growth and meet sales targets
  • Utilise data analytics to measure campaign effectiveness and optimise marketing efforts
  • Collaborate with the portfolio team to align marketing strategies with business objectives
  • Manage online marketing initiatives, including website content, SEO, SEM, and social media campaigns
  • Analyse marketing performance metrics and KPIs to inform future marketing strategies

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field
  • Minimum of 2 years of experience in marketing, with a focus on B2B marketing
  • Strong analytical skills with the ability to interpret data and make data-driven decisions
  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams

Estimated Salary: $65,000 - $85,000 per year, depending on location and experience.



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