Digital Marketing Lead B2B Position

2 months ago


Johannesburg, Gauteng, South Africa Deka Minas (Pty) Ltd Full time
Digital Marketing Lead B2B Job Description

We are seeking a highly skilled and experienced Digital Marketing Lead to join our team at Deka Minas (Pty) Ltd. The ideal candidate will have a strong background in B2B digital marketing, e-commerce, and hands-on design and content creation experience.

Key Responsibilities:
  • Develop and implement comprehensive B2B digital marketing strategies to drive lead generation, customer acquisition, and revenue growth.
  • Plan, execute, and optimize digital marketing campaigns across various channels, including email marketing, search engine marketing (SEM), search engine optimization (SEO), social media marketing, and display advertising.
  • Conduct market research and competitor analysis to identify key industry trends, customer needs, and target audience insights, and leverage this information to inform marketing strategies and campaigns.
  • Manage and optimize the company's e-commerce platforms, ensuring a seamless customer experience, driving online sales, and maximizing conversion rates.
  • Collaborate with cross-functional teams to develop and execute content marketing strategies, including the creation of compelling and engaging content such as blog posts, whitepapers, case studies, videos, infographics, and more.
  • Oversee the design and development of digital assets, including website design, landing pages, banners, email templates, and other marketing collateral.
  • Utilize analytics tools to track, measure, and report on key performance indicators (KPIs), campaign effectiveness, and overall digital marketing ROI.
  • Stay up to date with the latest trends and best practices in digital marketing, e-commerce, and B2B marketing, and make recommendations for continuous improvement.
  • Lead and mentor a team of digital marketing specialists, providing guidance, feedback, and professional development opportunities.
  • Collaborate with internal stakeholders and external agencies to manage budgets, timelines, and deliverables for digital marketing initiatives.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.
  • 5 years experience in digital marketing, preferably in a B2B environment.
  • Strong understanding of digital marketing concepts, strategies, and tactics, including SEO, SEM, email marketing, social media marketing, content marketing, and e-commerce.
  • Proficient in using digital marketing tools and platforms such as Google Analytics, Google Ads, social media management tools, marketing automation platforms, and e-commerce platforms.
  • Hands-on experience with design and content creation using graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar software.
  • Exceptional analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.

At Deka Minas (Pty) Ltd, we are passionate about delivering exceptional results in the B2B space. If you have a proven track record of driving measurable results and a passion for digital marketing, e-commerce, and design, we encourage you to apply for this exciting opportunity.



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