Digital Content Strategist
1 day ago
We are Ad Talent, a tourism and hospitality company based in Fourways, Johannesburg.
As a Digital Content Strategist, you will play a pivotal role in shaping our brand's online presence.
Key Responsibilities:
- Create visually appealing content for brochures, social media, websites, and ads that align with our brand goals.
- Develop and execute social media content plans for platforms like Instagram, TikTok, and LinkedIn, staying up-to-date with industry trends.
- Design and produce multimedia content, including videos, animations, and digital materials, optimized for performance using Google Ads and SEO.
- Build and maintain user-friendly websites using platforms like WordPress and Duda.
- Run effective email marketing campaigns using tools like Mailchimp to boost engagement.
- Collaborate with marketing teams to bring innovative ideas to life.
Requirements:
- 5-7 years of experience in a similar role.
- Prior experience working on tourism/hospitality brands is highly advantageous.
- Proficiency in graphic design, typography, logos, and Adobe Suite, with AI tools being a plus.
- Experience with digital marketing and social media content creation.
- Familiarity with HTML, PHP, Google Analytics, WordPress, and Shopify.
- Strong communication and teamwork skills.
Salary: R550,000 - R650,000 per annum (dependent on experience).
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