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Digital Content Strategist Position

1 month ago


Johannesburg, Gauteng, South Africa Careers Full time
Role Overview

We are seeking an experienced Digital Content Strategist to join our team at EyeCarePro.

About the Job

The successful candidate will be responsible for developing and implementing a cohesive digital content strategy that aligns with our company's mission, values, and goals.

Main Responsibilities:
  • Create high-quality content for various digital platforms, including websites, social media, emails, and newsletters.
  • Edit and refine existing content to ensure consistency and quality.
  • Establish and maintain editorial guidelines to ensure all content adheres to brand voice, style, and tone.
  • Cross-functionally collaborate with marketing, product, and executive teams to develop messaging for campaigns and initiatives.
  • Conduct research on target audiences to refine messaging strategies and better connect with intended demographics.
  • Optimize content for digital platforms, leveraging SEO best practices to increase reach and effectiveness.
Requirements

To be considered for this role, you should have:

  • A minimum of 4 years of experience in marketing content writing.
  • Direct marketing experience is preferred.
  • Email marketing experience is also desirable.
  • Detail-oriented and able to work well under pressure, with knowledge in optometry/ophthalmology being a plus.
  • Ability to craft compelling, concise social media content using promotional language.
  • Proven ability to communicate complex topics in relatable and understandable ways.
  • Strong research skills and proficiency in SEO.
  • Experience using content management systems and managing/editing websites (WordPress).
  • Advanced proficiency in Microsoft Office Suite (Word, Excel) and Google Drive (Documents, Sheets, etc.).
  • Well-organized, able to multitask, and possesses excellent time management skills.
  • Bachelor's degree in journalism, communication, marketing, or a relevant field.
What We Offer

We provide a full-time, remote position with a competitive salary of $85,000-$100,000 per year, depending on experience. The working hours are from 9 AM to 5 PM EST, Monday to Friday.