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Digital Content Strategist Position
1 month ago
We are seeking an experienced Digital Content Strategist to join our team at EyeCarePro.
About the JobThe successful candidate will be responsible for developing and implementing a cohesive digital content strategy that aligns with our company's mission, values, and goals.
Main Responsibilities:- Create high-quality content for various digital platforms, including websites, social media, emails, and newsletters.
- Edit and refine existing content to ensure consistency and quality.
- Establish and maintain editorial guidelines to ensure all content adheres to brand voice, style, and tone.
- Cross-functionally collaborate with marketing, product, and executive teams to develop messaging for campaigns and initiatives.
- Conduct research on target audiences to refine messaging strategies and better connect with intended demographics.
- Optimize content for digital platforms, leveraging SEO best practices to increase reach and effectiveness.
To be considered for this role, you should have:
- A minimum of 4 years of experience in marketing content writing.
- Direct marketing experience is preferred.
- Email marketing experience is also desirable.
- Detail-oriented and able to work well under pressure, with knowledge in optometry/ophthalmology being a plus.
- Ability to craft compelling, concise social media content using promotional language.
- Proven ability to communicate complex topics in relatable and understandable ways.
- Strong research skills and proficiency in SEO.
- Experience using content management systems and managing/editing websites (WordPress).
- Advanced proficiency in Microsoft Office Suite (Word, Excel) and Google Drive (Documents, Sheets, etc.).
- Well-organized, able to multitask, and possesses excellent time management skills.
- Bachelor's degree in journalism, communication, marketing, or a relevant field.
We provide a full-time, remote position with a competitive salary of $85,000-$100,000 per year, depending on experience. The working hours are from 9 AM to 5 PM EST, Monday to Friday.