Digital Campaign Strategist

3 weeks ago


Johannesburg, Gauteng, South Africa GroupM Full time

Job Title: Digital Campaign Strategist


About Us:


GroupM is a leading global media investment management company with a presence in over 90 markets worldwide. We are committed to delivering innovative solutions that drive business growth for our clients.



Job Description:

Role Summary:


The Digital Campaign Strategist will be responsible for developing and executing effective digital campaigns that drive engagement and conversion for our clients. This includes managing influencer relationships, creating and implementing content marketing strategies, and analyzing campaign performance to optimize results.



Key Responsibilities:

Influencer Management:



  • Identify and partner with influencers who align with our clients' brand values and target audiences
  • Develop and negotiate influencer marketing campaigns that drive engagement and conversion
  • Manage influencer relationships to ensure seamless execution and optimal results


Content Marketing:



  • Develop and implement content marketing strategies that drive engagement and conversion
  • Create and curate high-quality content that resonates with our clients' target audiences
  • Optimize and analyze campaign performance to optimize results


Campaign Management:



  • Develop and execute comprehensive campaign plans that drive engagement and conversion
  • Manage campaign budgets and resources to ensure optimal ROI
  • Collaborate with cross-functional teams to ensure seamless execution and optimal results


Performance Analysis:



  • Analyze campaign performance to identify areas for optimization
  • Develop and implement data-driven strategies to optimize campaign results
  • Provide regular reporting and insights to clients and stakeholders


Requirements:

Education and Experience:



  • Bachelor's degree in Marketing, Communications, or related field
  • Minimum 2+ years of experience in digital marketing, influencer marketing, or content marketing


Skills and Qualifications:



  • Proven track record of developing and executing effective digital campaigns
  • Strong understanding of influencer marketing, content marketing, and social media
  • Excellent analytical and problem-solving skills
  • Strong communication and project management skills


Language: English



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