Digital Marketing Strategist

15 hours ago


Johannesburg, Gauteng, South Africa Careers Full time

About EyeCarePro

Eyecarepro is a renowned leader in digital marketing for eyecare professionals, boasting an impressive track record of excellence and innovation. Our commitment to quality has earned us the prestigious eyevote award for five consecutive years, solidifying our position as a pioneer in the industry.

We thrive on meaningful collaboration, underpinned by empathy and understanding, which enables us to deliver exceptional results that meet the needs of our clients. Data-driven strategies guide our operations, ensuring that every decision aligns with the best interests of our clients.

As a champion of continuous learning and improvement, we stay ahead in digital marketing through innovative ideas and proactive approaches. Our team's dedication to personal and professional development is key to our sustained success and industry recognition.

Position Details

  • Full-time remote position
  • Working hours: 9 AM to 5 PM EST, Monday to Friday

About the Role

We are seeking a highly skilled Messaging Strategist to join our team. As a Messaging Strategist, you will be responsible for developing and implementing a cohesive messaging strategy that aligns with our company mission, values, and goals. This role requires exceptional content creation and editing skills, as well as strong research and analytical abilities.

Key responsibilities include leading the development of a messaging strategy, creating high-quality content for various platforms, establishing editorial guidelines, and collaborating with cross-functional teams to develop messaging for campaigns and initiatives. Additionally, you will conduct research on target audiences to refine tone and style, optimize messaging for digital platforms, and provide strategic guidance during crisis situations.

Requirements

  • 4+ years of marketing content writing experience
  • Direct marketing experience is a plus
  • Email marketing experience is preferred
  • Detail-oriented and able to work well under pressure; knowledge in optometry/ophthalmology is a plus
  • Ability to craft compelling, concise social media content using promotional language
  • Proven ability to communicate complex topics in relatable and understandable ways
  • Well-versed in SEO and able to write high-quality content that passes the 'google test'
  • Experience using content management systems and managing/editing websites (wordpress)
  • Advanced proficiency in microsoft office suite (word, excel) and google drive (documents, sheets etc.)
  • Well-organized, able to multitask, and possesses excellent time management skills
  • Strong research skills are a must
  • Bachelor's degree in journalism, communication, marketing, or a relevant field
  • Experience in medical content writing is an asset

Salary Range: $80,000 - $110,000 per annum



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