Digital Commercialization Director
4 weeks ago
We are seeking a Commercial Lead to guide the direction and market position of Digital Commercialization for our client in the banking industry.
Key Responsibilities
- Analyse competitor behaviour and market trends to enhance our market presence.
- Formulate commercial strategies for channels and campaigns.
- Collaborate with management, marketing, sales, and production teams to optimize market share.
- Cultivate targeted internal and industry partnerships.
- Keep track of essential marketing metrics and develop commercial models.
- Incorporate user feedback and technological advancements for product improvements.
- Evaluate data and customer behaviour to identify commercial opportunities.
- Collaborate with analysts to streamline operational processes.
- Manage and monitor budgets to achieve marketing and business goals.
- Contribute to the overall performance of the Digital Commercialization unit.
- Ensure adherence to risk, governance, and compliance requirements.
Requirements
- Minimum qualifications at NQF Level: Advanced Diplomas/National 1st Degrees.
- Preferred qualifications: BCom (Management Sciences) or postgraduate degree/diploma in Business Management.
- Essential certifications: Relevant marketing-related certificates.
- A minimum of 3 to 6 years of experience, including 1 to 2 years of managerial experience.
- Proficiency in developing marketing strategies and collaborating with cross-functional teams.
Must have knowledge of the following:
- Mastery of Product Life Cycle Management.
- Competence in Competitor Insight Management.
- Knowledge of Governance, Risk, and Controls.
- Awareness of Industry Trends.
- Familiarity with Policy and Procedural Knowledge.
- Proficiency in Project & Stakeholder Management.
- Strong Commercial Acumen.
- Aptitude for Creativity & Innovation.
- Application of Client-Centered & Design Thinking.
- Proficiency in Digital Marketing.
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