Head of Sales and Marketing Lead
1 month ago
1-grid is a fast-growing web hosting company in Cape Town with a strong customer base. We have a clear vision to become a market leader in South Africa within the next 5 years, supported by an entrepreneurial culture that encourages innovation, collaboration, and top performance.
Job PurposeDevelop and implement various marketing strategies for our products, drive sales growth, and track marketing and sales data to identify areas for improvement.
Duties and ResponsibilitiesSales:
- Build and lead a high-performing sales team.
- Develop and maintain a robust sales pipeline with a focus on annuity revenue in the SME market.
- Drive sales targets with the team to meet company growth projections.
- Build and maintain strong relationships with premium customers.
- Generate, qualify, and convert new leads.
- Upsell and cross-sell additional products to existing customers.
- Identify opportunities in our product portfolio and marketing campaigns to generate sales.
- Manage sales team productivity and reporting.
Marketing:
- Maintain accurate information on our company website.
- Design promotional web pages to track the effectiveness of other marketing initiatives.
- Maximize income, set goals, and track against internal and external benchmarks and KPIs.
- Minimize marketing expenses, develop annual forecasts, and strategies.
- Write, produce, and ensure the effective delivery of integrated marketing plans.
- Build strong relationships with partners and stakeholders.
- Ensure the brand message and representation are consistently professional across all channels and marketing efforts.
- Monitor, measure, and report against marketing activity to ensure return on investment and meet growth targets for various channels.
- Drive website lead conversions in line with traffic volumes.
- Present creative initiatives for brand awareness and monitor competitor trends and performance.
- Develop marketing plans, including market research, analysis, company position, designing proposals, and recommendations regarding media, content, advertising, and sales.
- Execute online and digital marketing, including social media platforms, website management, content creation and management, liaising with online partners, email marketing, SEO optimization, PPC management, online review portals, and working closely with the graphic designer to ensure all print and online needs are met according to standards and time frames.
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