Strategic Marketing Lead

2 weeks ago

Cape Town, Western Cape, South Africa The Talent Room Full time

Job Title: Senior Marketing Manager

Company: The Talent Room

Description:

We are seeking a Senior Marketing Manager to lead our digital learning solutions marketing strategy. The ideal candidate will have a proven track record in the education or e-learning industry and will be responsible for developing and executing our marketing strategy, aligning with the company's growth objectives and business goals.

Key Responsibilities:

  1. Strategic Marketing Leadership:
    1. Develop and execute the company's marketing strategy, aligning with the company's growth objectives and business goals.
    2. Define and refine our unique value proposition, positioning the company as an industry leader in digital learning solutions.
    3. Conduct market research and competitive analysis to identify trends, opportunities, and potential areas for differentiation.
  2. Brand Development & Positioning:
    1. Strengthen and evolve the company brand, ensuring consistent messaging across all channels.
    2. Build awareness and trust through thought leadership, content marketing, and strategic storytelling that resonate with our target audiences.
    3. Oversee the creation of engaging, impactful marketing materials, including case studies, whitepapers, video content, and digital assets.
  3. Demand Generation & Lead Acquisition:
    1. Design and implement multi-channel marketing campaigns to drive lead generation and nurture potential clients.
    2. Leverage digital marketing tactics, including SEO, SEM, social media, email marketing, and content marketing, to maximize visibility and engagement.
    3. Develop and manage an inbound marketing strategy, optimizing our website and digital touchpoints to attract and convert leads.
  4. Content & Communication Strategy:
    1. Oversee the development of content that communicates company's expertise, including blog posts, newsletters, and webinars.
    2. Manage PR efforts and media relationships to secure press coverage and build company's reputation as a trusted learning solutions provider.
    3. Work closely with the sales team to align messaging and support sales initiatives through targeted campaigns and materials.
  5. Team Leadership & Development:
    1. Lead and inspire a team of marketing professionals, fostering a culture of creativity, collaboration, and continuous improvement.
    2. Provide guidance, feedback, and professional development opportunities to ensure the team's growth and success.
  6. Analytics & Performance Tracking:
    1. Set measurable goals for marketing campaigns, tracking performance through KPIs and metrics.
    2. Utilize data-driven insights to continuously optimize marketing efforts and improve ROI.
    3. Prepare and present regular reports to senior leadership on marketing performance, campaign effectiveness, and areas for growth.

Requirements:

  • At least 3 years experience in a similar role.
  • Must have Grade 12
  • Relevant Marketing Degree
  • Training / Development background is beneficial
  • Strong relationship-building skills
  • Experience with bringing in new clients

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