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Digital Marketing Strategist

2 months ago

Cape Town, Western Cape, South Africa Initiate International Full time

### Job Title: Conversion Specialist

#### About the Role

We are seeking a highly skilled Conversion Specialist to join our team at Initiate International in Cape Town. As a key member of our marketing team, you will be responsible for driving conversion improvements across various industries and developing effective marketing strategies to increase sales conversions.

#### Key Responsibilities

* Develop and implement marketing strategies to optimize conversion rates
* Utilize digital marketing tools and platforms to manage multiple accounts and track key performance metrics
* Provide feedback to the marketing team on sales funnels and conversion performance
* Assist in creating and managing effective marketing campaigns
* Conduct performance tests, including A/B testing, bottleneck analysis, and usability testing
* Report on key performance indicators and explain conversion results to management

#### Requirements

* Bachelor's degree in Marketing, Digital Marketing, or Strategic Brand Communication
* Minimum of 3 years' experience in a marketing conversion or digital marketing role
* Proficiency in using tools like Google Analytics or HubSpot for conversion tracking
* Experience with Content Management Systems (CMSs) like WordPress
* Strong customer-centric and goal-driven mindset
* Comprehensive knowledge of conversion enhancement practices, including copywriting, UX, and web analytics
* Technical expertise in digital marketing
* Excellent critical thinking, attention to detail, and communication skills

#### What We Offer

* A dynamic and challenging role in a fast-paced marketing environment
* Opportunities for professional growth and development
* Collaborative and supportive team environment
* Competitive salary and benefits package

#### How to Apply

If you are a motivated and experienced marketing professional looking to take your skills to the next level, please submit your application, including your resume and a cover letter, to [insert contact information]. We look forward to hearing from you