Wholesale Sales Growth Specialist

3 days ago


Kempton Park, Gauteng, South Africa HR Genie Full time

At HR Genie, we're looking for a skilled Wholesale Sales Growth Specialist to join our team in Johannesburg South. This role offers an exciting opportunity to drive sales growth and build strong relationships with key account wholesalers and distributors.

Job Overview

As a Wholesale Sales Growth Specialist, you'll be responsible for growing BevCo's performance with key account wholesalers and distributors in a specified geographic area. You'll work closely with customers to understand their needs and develop strategies to meet their goals.

Key Responsibilities
  • Customer Development:
  • Manage and build customer relationships with outlet owners
  • Drive weekly customer calls per outlet to build effective partnerships and resolve customer issues
  • Ensure all current, correct customer master data is captured onto Rapid Trade and maintained
  • Achieve customer sales volume targets
  • Ensure each outlet buys directly from the Company consistently on a weekly basis
  • Execution Guidelines:
  • Ensure the delivery of product availability, merchandising, promotions, pricing, and space in each and every outlet
  • Monitor volumes by outlet to ensure 100% availability of key brands and packs through forward planning
  • Manage stock rotation to ensure 100% availability
  • Drive the effective execution of selective merchandising implementation in the consumption and purchase zones
  • Negotiate and execute interior and exterior price communication; capture price priorities; ensure price point compliance and execute on the overall price and promotion campaigns throughout the year
  • Asset Management:
  • Manage the Company refrigeration assets by driving governance and compliance
  • Manage all the Company assets in the outlets including permanent merchandising and signage
  • Ensure the Company products are stocked in fridges as per guidelines Conduct asset verification surveys (Fridges, etc.)
  • Growth of BevCo / Wholesaler/ BB business relationships:
  • Actively participates in developing the sales operating plan for each key account customer

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