Senior PPC Manager

5 days ago


Polokwane, Limpopo, South Africa 24 Hours Group Full time
Job Description

About the Role

We are seeking a highly skilled and experienced Head of PPC to lead our digital marketing team at 24 Hours Group. As a key member of our team, you will be responsible for developing and implementing comprehensive PPC strategies to drive traffic, conversions, and revenue.

Key Responsibilities

  • Lead and Manage PPC Team:
    • Oversee and guide PPC specialists, ensuring effective management of Google AdWords accounts.
    • Foster a collaborative and high-performance team environment.
  • Develop and Implement PPC Strategies:
    • Create and execute comprehensive PPC strategies to drive traffic, conversions, and revenue.
    • Continuously analyze and optimize campaigns to improve performance and ROI.
  • Account Management:
    • Control and manage Google AdWords accounts of other specialists, providing direction and support.
    • Monitor and report on account performance, identifying areas for improvement.
  • Keyword Research and Optimization:
    • Conduct thorough keyword research to identify opportunities for campaign enhancement.
    • Implement keyword strategies to maximize reach and relevance.
  • Ad Creation and Testing:
    • Develop compelling ad copy and creatives that align with campaign goals.
    • Conduct A/B testing to determine the most effective ads.
  • Budget Management:
    • Allocate and manage PPC budgets effectively, ensuring optimal spend.
    • Track and report on budget performance, making adjustments as needed.
  • Performance Analysis and Reporting:
    • Utilize analytics tools to monitor campaign performance and generate actionable insights.
    • Provide regular reports on key metrics, including CTR, CPC, CPA, and ROI.
  • Stay Up-to-Date with Industry Trends:
    • Keep abreast of the latest trends and best practices in PPC and digital marketing.
    • Implement innovative strategies to stay ahead of the competition.
  • Training and Development:
    • Mentor and train PPC specialists to develop their skills and knowledge.
    • Encourage continuous learning and professional development within the team.

Requirements

  • Proven experience as a PPC Manager for 3+ years
  • Expertise in managing Google AdWords accounts.
  • Strong understanding of PPC best practices and optimization techniques.
  • Excellent analytical skills and the ability to interpret data to drive decisions.
  • Proficiency in using PPC and analytics tools (e.g., Google Analytics, AdWords Editor, SEMrush).
  • Strong leadership and team management skills.
  • Exceptional communication and interpersonal skills.
  • Ability to work in a fast-paced, dynamic environment.
  • Bachelor's degree in Marketing, Business, or a related field preferred.

Technical Requirements

  • Minimum Technical Requirements
  • Power Backup: A reliable power backup that could sustain a minimum of 8 hours (full shift)
  • Internet Backup: (Secondary internet) Jitter: below 10ms Latency: below 160ms Upload: minimum of 25mbps Download: minimum of 25mbps


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