Head of Digital Marketing
5 days ago
About the Role
We are seeking a highly skilled and experienced Head of PPC to lead our digital marketing team at 24 Hours Group. As a key member of our team, you will be responsible for developing and implementing comprehensive PPC strategies to drive traffic, conversions, and revenue.
Key Responsibilities
- Lead and Manage PPC Team
- Oversee and guide PPC specialists, ensuring effective management of Google AdWords accounts.
- Foster a collaborative and high-performance team environment.
- Develop and Implement PPC Strategies
- Create and execute comprehensive PPC strategies to drive traffic, conversions, and revenue.
- Continuously analyze and optimize campaigns to improve performance and ROI.
- Account Management
- Control and manage Google AdWords accounts of other specialists, providing direction and support.
- Monitor and report on account performance, identifying areas for improvement.
- Keyword Research and Optimization
- Conduct thorough keyword research to identify opportunities for campaign enhancement.
- Implement keyword strategies to maximize reach and relevance.
- Ad Creation and Testing
- Develop compelling ad copy and creatives that align with campaign goals.
- Conduct A/B testing to determine the most effective ads.
- Budget Management
- Allocate and manage PPC budgets effectively, ensuring optimal spend.
- Track and report on budget performance, making adjustments as needed.
- Performance Analysis and Reporting
- Utilize analytics tools to monitor campaign performance and generate actionable insights.
- Provide regular reports on key metrics, including CTR, CPC, CPA, and ROI.
- Stay Up-to-Date with Industry Trends
- Keep abreast of the latest trends and best practices in PPC and digital marketing.
- Implement innovative strategies to stay ahead of the competition.
- Training and Development
- Mentor and train PPC specialists to develop their skills and knowledge.
- Encourage continuous learning and professional development within the team.
Requirements
- Proven experience as a PPC Manager for 3+ years
- Expertise in managing Google AdWords accounts.
- Strong understanding of PPC best practices and optimization techniques.
- Excellent analytical skills and the ability to interpret data to drive decisions.
- Proficiency in using PPC and analytics tools (e.g., Google Analytics, AdWords Editor, SEMrush).
- Strong leadership and team management skills.
- Exceptional communication and interpersonal skills.
- Ability to work in a fast-paced, dynamic environment.
- Bachelor's degree in Marketing, Business, or a related field preferred.
Technical Requirements
- Minimum Technical Requirements
- Power Backup
- A reliable power backup that could sustain a minimum of 8 hours (full shift)
- Internet Backup
- Jitter: below 10ms
- Latency: below 160ms
- Upload: minimum of 25mbps
- Download: minimum of 25mbps
- Power and Internet Backup is a MUST.
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