Campaign Optimization Lead: Social Media Strategist

1 week ago


Cape Town, Western Cape, South Africa Ad Talent Full time

We are Ad Talent, a leading South African online retailer, and we're seeking a Campaign Optimization Lead: Social Media Strategist in Cape Town. The estimated salary for this role is R720,000 - R1,150,000 per annum.

Job Description

As a Campaign Optimization Lead: Social Media Strategist, you will be responsible for running, optimizing, and managing our performance channels, focusing on paid social and reporting daily, weekly, and monthly to internal and external stakeholders.

Your responsibilities will include developing and executing paid social media strategies for key business categories, working closely with the Social Media Manager to align organic and paid strategies and campaigns across social media. You will also execute all commercial paid campaigns as booked by the Advertising or Retail Marketing teams, implementing campaign strategies, including campaign setup, bidding strategy executions, and feedback loops.

You will A/B test across all performance marketing channels and run, optimize, and manage our campaign sets across various channels (Google, Facebook, TikTok, etc.) and platforms (web + app). Your goal will be to plot out category-specific growth across digital channels, identifying strategic growth audiences and building a high-quality category-specific media plan.

Requirements
  • A tertiary qualification in Marketing, Statistics, Mathematics, or Computer Science
  • At least 3-5 years of experience in a campaign manager role
  • Certifications: Google Ads, Google Analytics, DoubleClick
  • Experience on Google Ads, Google Marketing Platform, SA360, DV360, CM360, GA360, GA4, Meta Ads, TikTok, Snapchat


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