Senior Vice President – Strategic Partnerships

2 months ago


Cape Town, Western Cape, South Africa Unibail-Rodamco-Westfield Full time

Are you ready to transform a significant sector? At Unibail-Rodamco-Westfield (URW), you will have the chance to shape the future of real estate by creating innovative and engaging environments that redefine community experiences. We are seeking a dynamic individual to enhance the excitement around working at URW. Collaborate with leaders who are dedicated to addressing evolving consumer behaviors through inventive solutions. Our ambitious vision fosters a culture that welcomes growth and adaptation. We encourage applications from individuals who are passionate about URW and eager to learn and develop.

Position Overview

Vice President – Business Development & Innovation

What We Provide

URW's Media and Experiential Sales Division, known as "Westfield Rise," is redefining how brands engage with consumers through digital out-of-home (DOOH) media, experiential events, and long-term integrated partnerships at URW's renowned locations. Become part of a national team focused on attracting tenants and brands through creative solutions that utilize URW's extensive assets, investments, and resources to achieve unique and immediate outcomes.

The comprehensive offerings of Westfield Rise include:

  • Advanced design and technology-driven digital signage – The Westfield Network.
  • Large-scale DOOH formats.
  • In-center static advertising inventory.
  • Prominent exterior signage and billboards.
  • Experiential events and pop-up activations.
  • Sponsorship and long-term partnership opportunities.
  • Strong collaboration with leasing, tenants, center marketing, real estate development, and event production teams.

Are you a visionary who enjoys brainstorming about the future and its potential? Does the prospect of disrupting the retail media and experiential landscape by creating innovative opportunities excite you? Are you a change-maker capable of developing and implementing creative solutions to achieve the extraordinary? If you thrive in a high-energy, fast-paced environment, this role may be for you.

Key Responsibilities

  • Vertical Sales Strategies – Formulate and execute industry-specific strategies (e.g., Luxury, Automotive) and market narratives that demonstrate how advertisers in each sector can collaborate with Westfield Rise to enhance brand impact and engagement. These strategies will leverage the full spectrum of the URW/Westfield Rise ecosystem, including DOOH, experiential, pop-ups, events, integrations, and sponsorship opportunities.
  • Sponsorship Opportunities – Design thoughtful sponsorship initiatives for verticals to integrate into Westfield locations. Collaborate with design and development teams to proactively address development projects, ensuring alignment with Westfield Rise vertical opportunities and enhancing the consumer journey.
  • Insights & Data – Incorporate rich data and insights to support vertical narratives.
  • Collaboration with Sales Team – Work closely with the sales team to understand needs, opportunities, and market feedback to develop vertical narratives. Partner with the sales team to introduce new vertical narratives and opportunities.
  • Project Development Roadmap – Create and manage a roadmap for vertical narrative rollout and product development requests to ensure timely achievement of key milestones.
  • Innovation – Continuously seek ways to develop new capabilities and innovations to maximize market opportunities for Westfield Rise. Collaborate with the SVP, Tech Team, and Operations to transition from ideation to pilot and execution phases for new capabilities.
  • Vertical RFPs – Assist the sales team with strategic RFP opportunities to optimize revenue growth and sales rates.
  • Leadership and Management – Inspire, collaborate, lead, and manage a Director of Business Development and Innovation as a strategic partner.
  • Competitive Intelligence – Develop a comprehensive understanding of the market and industry, conducting competitive analysis to identify trends and insights, with a focus on media, experiential, sponsorship innovation, and other properties.

Qualifications

  • Visionary Leader – Capable of uniting others around a common vision. You celebrate achievements and encourage diverse and bold thinking. Your storytelling abilities enable effective communication across various groups.
  • Disruptor – You thrive on challenging the status quo and are committed to turning innovative ideas into reality. Your foresight allows you to create and implement groundbreaking strategies that keep the business at the forefront of the industry.
  • Customer-Centric – You understand the needs of clients and consumers, aligning opportunities to create indispensable solutions.
  • Problem Solver – You have a proven track record of addressing complex challenges through a combination of insight, institutional knowledge, and analysis. You ask the right questions to uncover root issues and adapt to changing dynamics.
  • Minimum of fifteen years of experience in Marketing, Media, and Partnerships.
  • Extensive experience in developing go-to-market strategies and narratives that support sales organizations or marketing teams.
  • Demonstrated success in driving innovation through business development, product innovation, and new partnerships to generate revenue.
  • Proven ability to thrive in a rapidly evolving environment.
  • Recognized for making informed decisions that advance business objectives.
  • Able to leverage key industry relationships to identify new product and revenue opportunities.
  • Experience collaborating with cross-functional teams to create new product solutions.
  • Exceptional PowerPoint skills.
  • Outstanding written and verbal communication abilities.
  • Strong analytical skills and a data-driven approach.
  • Bachelor's degree required.

Compensation

Exempt

$200,000 – $250,000 + Discretionary Annual Bonus



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