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Confectionery Sales Director

1 month ago


Cape Town, Western Cape, South Africa West Coast Personnel Full time

West Coast Personnel is a leading importer and distributor of confectionery products. We are seeking an experienced Sales Manager to lead our sales team and drive growth within key accounts.

Job Summary

The successful candidate will be responsible for managing and growing our confectionery sales business, overseeing a team of 4-8 sales representatives. This role requires a strategic thinker with strong leadership skills, a proven track record in sales management, and expertise in managing key accounts within the confectionery industry.

About You
  • Proven experience as a sales manager in the confectionery industry or a similar FMCG environment
  • Strong leadership skills with the ability to inspire and motivate a sales team
  • Excellent communication and negotiation skills
  • Demonstrated ability to develop and maintain long-term customer relationships
  • Proven track record in achieving sales targets and driving revenue growth
  • Strong analytical and problem-solving abilities
ResponsibilitiesSales Team Management
  • Lead, mentor, and motivate a team of 4-8 sales representatives
  • Set performance targets, monitor progress, and provide guidance and coaching to maximize individual and team productivity
  • Conduct regular performance evaluations, identify training needs, and provide ongoing development opportunities
Key Account Management
  • Cultivate and maintain strong relationships with existing key accounts
  • Identify growth opportunities within key accounts and develop strategic account plans
  • Regularly review sales performance, resolve customer issues, and ensure customer satisfaction
  • Collaborate with the marketing team to develop promotional activities and initiatives to increase sales
New Business Development
  • Identify and target new business opportunities within the confectionery market
  • Conduct market research to identify potential clients and understand industry trends
  • Develop and execute sales strategies to penetrate new markets and expand customer base
  • Manage the entire sales process, from lead generation to deal closure
Sales Strategy and Planning
  • Develop and implement comprehensive sales strategies aligned with company objectives
  • Analyze market trends, competitor activities, and customer needs to identify sales opportunities and market gaps
  • Set ambitious sales targets and monitor progress, taking corrective actions as necessary
  • Prepare regular sales reports and provide accurate sales forecasts to senior management

Estimated Salary: R600,000 - R800,000 per annum, depending on experience