Digital Marketing Strategist

4 weeks ago


Johannesburg, Gauteng, South Africa Ad Talent Africa Full time
About Us

Ad Talent Africa is a leading outdoor business that prioritizes professional development and a culture of fun.

Job Description

We're seeking a dynamic and technically-sound programmatic specialist with a passion for digital media.

Key Responsibilities
  • Implement digital marketing campaigns to drive business growth
  • Approve IOs and track campaign performance to optimize results
  • Collaborate with internal teams to develop and implement strategic campaign plans
  • Optimize campaigns for maximum ROI
  • Ensure seamless digital OOH campaign delivery
  • Monitor campaign performance and provide weekly performance reports
  • Manage DSP partnerships to build strong relationships and leverage tools for improved campaign performance
  • Upskill and educate internal teams on the latest Ad Tech trends
  • Position as a thought leader in the programmatic space
  • Resolve technical issues promptly
  • Stay up-to-date with the latest Ad Tech innovations and apply them to internal and client campaigns
  • Attend key client meetings for technical support
Requirements
  • Ability to learn and upskill across different digital and digital OOH technologies
  • Programmatic experience is essential
  • Understanding of demand and supply within a programmatic landscape
  • Media planning skills, preferably in the online/digital space
  • Ad Ops and campaign implementation expertise
  • Ability to build and manage key partner relationships
  • Data and insights analysis skills
  • Microsoft suite proficiency, with a focus on PowerPoint and Excel
  • Excellent attention to detail and communication skills


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