Digital Marketing Strategist

3 days ago

Johannesburg, Gauteng, South Africa Initiate International Full time
Job Title: PPC Strategist

This role demands a strategic thinker who can design, execute, and elevate campaigns that captivate audiences and deliver measurable growth in a cutting-edge iGaming environment.

  • The PPC Strategist will manage and optimize paid search campaigns across major platforms like Google, Bing, and YouTube, handling search, display, video, app installs, and remarketing campaigns.
  • Leads paid media efforts across various channels, such as: Search (Google/Bing); Display & Video ads; App Campaigns, YouTube.
  • Ensures that every campaign aligns with business goals by strategically managing budgets to maximize ROI and achieve key performance indicators.
  • Prepares regular, insightful reports that deliver campaign performance data to both internal teams and external partners.
  • Works closely with international teams to align PPC efforts with overarching business goals, providing recommendations, updates, and market-specific insights.
  • Identifies and refines key audience segments and keywords to reach the right players, optimizing each campaign to improve click-through rates and conversions.
  • Builds and maintains strong relationships with ad platforms and vendors, staying updated on industry trends and emerging tools that can give campaigns a competitive edge.
  • Keeps a close eye on iGaming trends and PPC advancements, leading test initiatives to trial new strategies, features, or ad formats that enhance our digital presence.
  • Manages and optimizes campaigns specifically focused on mobile app acquisition and retention, driving user growth and fostering long-term engagement.
Requirements

Requirements for this role include:

  • Degree or diploma in Marketing, Digital Marketing, or a related field.
  • Minimum of 5 years in PPC strategy with a strong background in Google Ads (Search, Display & UAC) and Microsoft Ads, with a proven record of successful campaign management.
  • Required certifications include Google Ads (AdWords & Analytics), with YouTube certification being advantageous.
  • Proficiency in GDN (Prospecting & Remarketing), Google Tag Manager, and conversion tracking; capable of adapting strategies to boost performance and outcomes.
  • Familiar with core tools such as Google Analytics, Apple Search Ads, Huawei Ads, and YouTube.
  • Advanced Excel skills and a data-driven approach to analyze and refine campaigns for maximum impact.
  • Excellent communicator with robust project management skills; adept at working with local and remote teams in a fast-paced environment.
  • Constantly learning and staying ahead of PPC trends, with a drive to implement new tactics and expand performance media expertise.
  • Thrives under pressure, managing multiple projects efficiently in the fast-evolving iGaming industry.

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