Digital Media Strategist

1 month ago


Johannesburg, Gauteng, South Africa African Ambition Full time
African Ambition is Seeking a Digital Media Strategist

We are looking for a talented Digital Media Strategist to join our team at African Ambition. The successful candidate will be responsible for developing and implementing informed content strategies tailored to the strengths of various social media platforms to increase brand awareness and affinity.

Key Objectives:

  • Increase engagement for existing audiences with high-quality social initiatives.
  • Acquire new followers by filling gaps in our marketing content output.
  • Align our brand with new and emerging trends.
  • Improve ROI through more consistently on-target messaging.
  • Identify new channels to embed our brand that align our marketing direction.
  • Glean insights from social data using monitoring tools.

Responsibilities:

  • Use social media tools to craft and release content to our social channels.
  • Develop social media campaigns in collaboration with the marketing team.
  • Become an extension of the company's brand to connect with existing customers, and acquire new ones.
  • Analyse the company's social strategy to make frequent improvement suggestions.
  • Establish key performance indicators to understand efficacy of existing social campaigns and adjust strategy for further optimizations.

About the Role:

  • This role requires significant experience leading a brand's social media initiatives.
  • The ideal candidate will have a keen understanding of how to craft effective social media strategies.
  • Strong familiarity with computers, email clients, and project management software is essential.
  • A minimum of 2 years experience with social media tools is required.
  • Candidates should be capable with database query languages such as SQL.
  • A large social media following is highly desirable.

Compensation: R500,000 per annum, commensurate with experience.



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