Senior Digital Marketing Strategist
3 days ago
The role of PPC Strategist at Initiate International requires a highly skilled digital marketing professional to develop and execute strategic paid search campaigns across multiple platforms. The ideal candidate will possess a deep understanding of Google Ads, Microsoft Ads, and other major ad platforms.
Key Responsibilities:
- Manage and optimize paid search campaigns to achieve maximum ROI and key performance indicators.
- Leads paid media efforts across various channels, including search, display, and video ads.
- Develop and execute strategies to improve campaign performance and drive business growth.
- Prepare regular reports to deliver campaign performance data to internal teams and external partners.
- Collaborate with international teams to align PPC efforts with overarching business goals.
- Identify and refine key audience segments and keywords to improve campaign performance.
- Stay up-to-date with industry trends and emerging tools to enhance digital presence.
Requirements:
- Degree or diploma in Marketing, Digital Marketing, or a related field.
- Minimum of 5 years in PPC strategy with a strong background in Google Ads and Microsoft Ads.
- Required certifications include Google Ads and Microsoft Ads.
- Proficiency in Google Analytics, Google Tag Manager, and conversion tracking.
- Familiar with core tools such as Apple Search Ads, Huawei Ads, and YouTube.
- Advanced Excel skills and a data-driven approach to analyze and refine campaigns.
- Excellent communicator with robust project management skills.
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