Senior Digital Marketing Strategist

3 days ago


Johannesburg, Gauteng, South Africa Initiate International Full time
PPC Strategist Job Description

The role of PPC Strategist at Initiate International requires a highly skilled digital marketing professional to develop and execute strategic paid search campaigns across multiple platforms. The ideal candidate will possess a deep understanding of Google Ads, Microsoft Ads, and other major ad platforms.

Key Responsibilities:

  • Manage and optimize paid search campaigns to achieve maximum ROI and key performance indicators.
  • Leads paid media efforts across various channels, including search, display, and video ads.
  • Develop and execute strategies to improve campaign performance and drive business growth.
  • Prepare regular reports to deliver campaign performance data to internal teams and external partners.
  • Collaborate with international teams to align PPC efforts with overarching business goals.
  • Identify and refine key audience segments and keywords to improve campaign performance.
  • Stay up-to-date with industry trends and emerging tools to enhance digital presence.

Requirements:

  • Degree or diploma in Marketing, Digital Marketing, or a related field.
  • Minimum of 5 years in PPC strategy with a strong background in Google Ads and Microsoft Ads.
  • Required certifications include Google Ads and Microsoft Ads.
  • Proficiency in Google Analytics, Google Tag Manager, and conversion tracking.
  • Familiar with core tools such as Apple Search Ads, Huawei Ads, and YouTube.
  • Advanced Excel skills and a data-driven approach to analyze and refine campaigns.
  • Excellent communicator with robust project management skills.


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