Brand Strategist

2 months ago

Johannesburg, Gauteng, South Africa Ad Talent Africa Full time
About the Role

We are seeking a highly skilled Brand Strategist to join our team at Ad Talent Africa. As a key member of our marketing team, you will be responsible for shaping the direction and success of various client campaigns through digital ecosystems and other channels.

Key Responsibilities
  • Holistic Brand Solutions: Collaborate with internal and external teams to develop comprehensive brand solutions that take a digital-first approach.
  • Data-Driven Decision Making: Utilize an insights-driven approach to make strategic decisions based on data analysis and interpretation.
  • Client Understanding: Unpack and deeply understand client objectives and priorities to determine the type of solutions required.
  • Target Market Analysis: Define and comprehend the core target market through demographic, psychographic, behavioural, and attitudinal analysis.
  • Brand Development: Develop brand ideas, architecture, positioning, and value propositions based on gathered insights and client objectives.
  • Channel Ecosystems and Customer Journeys: Articulate channel ecosystems and digital customer journeys, aligning and integrating various channels.
  • Trend Analysis: Stay current and connected to popular culture, identifying and highlighting key trends, insights, and foresight.
  • Reporting and Analysis: Demonstrate the ability to report on the performance of campaigns, identifying insights and making recommendations.
  • Strategic Sounding Board: Act as a strategic sounding board, collaborating across disciplines to ensure the alignment of strategies and objectives.
Requirements
  • Experience: Minimum of 5 years' experience as a Brand Strategist in an agency environment, demonstrating a proven track record of successful campaigns.
  • Education: Hold a degree or notable certification in Brand Strategy or Data Analytics, showcasing a strong academic foundation in strategic thinking.
  • Digital Marketing Expertise: Highlight a proven track record of implementing successful digital-first campaigns and achieving measurable results for clients.
  • Research Skills: Demonstrate research abilities, including the capacity to conduct both primary and secondary research.
  • Trendsetting: Be a trendsetter who understands how to tap into popular culture and integrate emerging trends into brand strategies.
  • Critical Thinking: Exhibit critical thinking skills, including analytical, creative, and lateral thinking, to solve complex strategic challenges.
  • Insight Generation: Have the ability to uncover human truths from various data sources and articulate actionable directions for brands and campaigns.
  • Communication Skills: Possess strong presentation and writing skills to effectively communicate strategic ideas and recommendations.
  • Tech Awareness: Stay aware of new-age technology and its applications in understanding consumer behaviour and marketing strategies.
  • Subject Matter Expertise: Develop expertise in your specific area of brand strategy and become the go-to person in the agency for that particular domain.
  • Commitment to Learning: Demonstrate a commitment to ongoing learning and showcase how you stay updated on industry trends and best practices.

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