Digital Marketing Strategist

2 months ago


Johannesburg, Gauteng, South Africa Ad Talent Africa Full time
Job Title: Senior Web & SEO Specialist

An established Creative Agency, based in the East of Johannesburg, has a vacancy for a senior Web & SEO Specialist

The Web & SEO specialist is responsible for the implementation of digital strategy for on-boarded brands, working in collaboration with the lead strategists & SEO specialist.

Key Responsibilities:

  • Deliver on day-to-day strategic tasks such as keyword research, monitoring campaigns, and projects
  • Use good writing and storytelling skills, to structure insights and present recommendations aligned to objectives
  • Think strategically and act tactically, using data to develop clear and consistent search strategies
  • Identify opportunities to up-sell and cross-sell
  • Seek out proactive opportunities to increase client satisfaction and loyalty
  • Monitor and maintain high levels of client service

Requirements:

  • 3-5 years experience within a marketing function (preferably agency)
  • Qualification in Marketing or certification in Digital Marketing (Google Search, etc.)
  • An understanding of project management disciplines
  • Excellent customer service and relationship-building skills
  • Good understanding of search and digital marketing is crucial
  • Analytics experience is vital (Google Analytics, Google Search Console, as well as any other tools utilised such as SEMRush, AhRefs, etc.)

Competencies:

  • Digital (Search) Native – focused on customer centricity
  • Excellent written, verbal, and presentation skills – confident to present to clients at all levels
  • An understanding of SEO and how it fits into the overall marketing mix
  • Strategically-driven and analytical in approach
  • Able to extrapolate insights through data analysis

About Us:

Ad Talent Africa is a leading recruitment agency, providing expert recruitment services to clients across various industries.



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