Strategic Marketing Director FMCG/Retail

2 weeks ago

Port Shepstone, KwaZulu-Natal, South Africa Top Recruitment (Pty) Ltd Full time
Marketing Manager FMCG/Retail

We are seeking an experienced Marketing Manager to lead the marketing function within our company within the FMCG/Retail sector.

The successful candidate will be responsible for developing and executing marketing strategies that will increase brand visibility, enhance customer engagement, and drive sales across the fast-paced and competitive FMCG landscape.

Key Responsibilities:
  • Develop and execute a comprehensive marketing strategy for the FMCG product portfolio to drive brand awareness, product visibility, and sales growth.
  • Lead end-to-end marketing campaigns, including advertising, digital marketing (SEO, SEM, social media), and in-store promotions.
  • Analyse market trends, consumer insights, and competitor activities in South Africa's FMCG sector to identify growth opportunities and market gaps.
  • Work closely with the sales team to align marketing initiatives with business objectives and support revenue targets.
  • Oversee product launches, ensuring that all aspects of marketing, from packaging to advertising, are optimized for success.
  • Manage relationships with external agencies (creative, PR, digital) to ensure the successful execution of marketing campaigns.
  • Monitor campaign performance using KPIs, and adjust strategies to improve effectiveness and ROI.
  • Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize impact and profitability.
  • Coordinate trade marketing activities, such as in-store promotions, point-of-sale materials, and merchandising efforts.
  • Build and maintain strong partnerships with key retailers and distributors to ensure effective in-store execution and visibility.
  • Lead consumer research projects to understand consumer behaviour, preferences, and trends in the FMCG sector.
  • Ensure compliance with local regulations and standards in marketing, packaging, and advertising practices.
  • Experience in influencer marketing and consumer engagement strategies.
Requirements:
  • Bachelor's degree in Marketing or similar field
  • 5+ years of experience in marketing, with at least 3 years in the FMCG sector in South Africa.
  • Proven track record of developing and implementing successful marketing strategies within the FMCG industry.
  • Strong understanding of the South African consumer market and FMCG industry dynamics.
  • Experience in digital marketing, including social media, e-commerce, and content marketing.
  • Familiarity with trade marketing and retail channel strategies.
  • Proficient in using marketing analytics tools (Google Analytics, CRM systems, etc.) to measure campaign performance.
  • Excellent communication and leadership skills, with the ability to manage cross-functional teams and external partners.
  • Project management skills, with experience managing multiple campaigns simultaneously and meeting deadlines.
  • Creative problem-solving ability, with a results-oriented mindset.
  • Experience in managing brand portfolios and executing product launches in FMCG.
  • Knowledge of South African FMCG retail landscape, including major supermarkets and distribution channels.
  • Experience in Photography & Videography

Remuneration: R35,000 to R40,000 per month (negotiable)

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