Strategic FMCG Marketing Director

1 week ago

Port Shepstone, KwaZulu-Natal, South Africa Top Recruitment (Pty) Ltd Full time
About the Role

We are seeking a seasoned Strategic FMCG Marketing Director to lead our marketing efforts in the fast-paced FMCG sector. The successful candidate will be responsible for developing and executing comprehensive marketing strategies that drive brand visibility, enhance customer engagement, and fuel sales growth.

Key Responsibilities
  • Develop and execute a strategic marketing plan for our FMCG product portfolio to boost brand awareness, product visibility, and sales growth.
  • Lead end-to-end marketing campaigns, including advertising, digital marketing (SEO, SEM, social media), and in-store promotions.
  • Analyze market trends, consumer insights, and competitor activities in South Africa's FMCG sector to identify growth opportunities and market gaps.
  • Collaborate closely with the sales team to align marketing initiatives with business objectives and support revenue targets.
  • Oversee product launches, ensuring all aspects of marketing, from packaging to advertising, are optimized for success.
  • Manage relationships with external agencies (creative, PR, digital) to ensure successful execution of marketing campaigns.
  • Monitor campaign performance using KPIs and adjust strategies to improve effectiveness and ROI.
  • Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize impact and profitability.
  • Coordinate trade marketing activities, such as in-store promotions, point-of-sale materials, and merchandising efforts.
  • Build and maintain strong partnerships with key retailers and distributors to ensure effective in-store execution and visibility.
  • Lead consumer research projects to understand consumer behavior, preferences, and trends in the FMCG sector.
Requirements
  • Bachelor's degree in Marketing or a related field.
  • 5+ years of experience in marketing, with at least 3 years in the FMCG sector in South Africa.
  • Proven track record of developing and implementing successful marketing strategies within the FMCG industry.
  • Strong understanding of the South African consumer market and FMCG industry dynamics.
  • Experience in digital marketing, including social media, e-commerce, and content marketing.
  • Familiarity with trade marketing and retail channel strategies.
  • Proficient in using marketing analytics tools to measure campaign performance.
  • Excellent communication and leadership skills, with the ability to manage cross-functional teams and external partners.
  • Project management skills, with experience managing multiple campaigns simultaneously and meeting deadlines.
  • Creative problem-solving ability, with a results-oriented mindset.
Estimated Salary Range:

R35,000 - R40,000 per month (negotiable)

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