Leading FMCG Marketing Strategist for Top Recruitment
3 weeks ago
We are seeking a highly skilled and experienced Marketing Manager to lead our marketing function within the FMCG sector. As a key member of our team, you will be responsible for developing and executing marketing strategies that drive brand visibility, enhance customer engagement, and boost sales across the fast-paced FMCG landscape.
Key Responsibilities- Marketing Strategy Development: Develop and execute comprehensive marketing strategies for our FMCG product portfolio to drive brand awareness, product visibility, and sales growth.
- Campaign Management: Lead end-to-end marketing campaigns, including advertising, digital marketing (SEO, SEM, social media), and in-store promotions.
- Market Analysis: Analyze market trends, consumer insights, and competitor activities in South Africa's FMCG sector to identify growth opportunities and market gaps.
- Sales Alignment: Work closely with our sales team to align marketing initiatives with business objectives and support revenue targets.
- Product Launches: Oversee product launches, ensuring all aspects of marketing, from packaging to advertising, are optimized for success.
- Agency Management: Manage relationships with external agencies (creative, PR, digital) to ensure successful execution of marketing campaigns.
- Campaign Performance Monitoring: Monitor campaign performance using KPIs and adjust strategies to improve effectiveness and ROI.
- Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize impact and profitability.
- Trade Marketing: Coordinate trade marketing activities, such as in-store promotions, point-of-sale materials, and merchandising efforts.
- Retail Partnerships: Build and maintain strong partnerships with key retailers and distributors to ensure effective in-store execution and visibility.
- Consumer Research: Lead consumer research projects to understand consumer behavior, preferences, and trends in the FMCG sector.
We are looking for a seasoned Marketing Manager with a proven track record of developing and implementing successful marketing strategies within the FMCG industry. Your expertise in digital marketing, including social media, e-commerce, and content marketing, will be valuable assets to our team. If you have experience managing brand portfolios and executing product launches in FMCG, we want to hear from you
Requirements- Degree in Marketing or Similar Field: Bachelors degree in Marketing or similar field.
- Experience: 5+ years of experience in marketing, with at least 3 years in the FMCG sector in South Africa.
- Proven Track Record: Proven track record of developing and implementing successful marketing strategies within the FMCG industry.
- Strong Understanding: Strong understanding of the South African consumer market and FMCG industry dynamics.
- Digital Marketing Skills: Experience in digital marketing, including social media, e-commerce, and content marketing.
- Trade Marketing Skills: Familiarity with trade marketing and retail channel strategies.
- Analytical Skills: Proficient in using marketing analytics tools (Google Analytics, CRM systems, etc.) to measure campaign performance.
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