Digital Marketing Strategist for FMCG Retail
3 weeks ago
We are seeking an experienced Digital Marketing Strategist to lead the marketing function within our company, specializing in the FMCG/Retail sector. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies that increase brand visibility, enhance customer engagement, and drive sales across the fast-paced and competitive FMCG landscape.
Main Responsibilities:- Develop and Execute Marketing Strategies: Develop and implement effective marketing strategies to drive brand awareness, product visibility, and sales growth for our FMCG product portfolio.
- Lead End-to-End Marketing Campaigns: Plan, execute, and manage end-to-end marketing campaigns, including advertising, digital marketing (SEO, SEM, social media), and in-store promotions.
- Analyze Market Trends and Consumer Insights: Analyze market trends, consumer insights, and competitor activities in South Africa's FMCG sector to identify growth opportunities and market gaps.
- Align Marketing Initiatives with Business Objectives: Work closely with the sales team to ensure that marketing initiatives align with business objectives and support revenue targets.
- Oversee Product Launches: Oversee product launches, ensuring that all aspects of marketing, from packaging to advertising, are optimized for success.
- Manage Relationships with External Agencies: Manage relationships with external agencies (creative, PR, digital) to ensure the successful execution of marketing campaigns.
- Monitor Campaign Performance: Monitor campaign performance using key performance indicators (KPIs) and adjust strategies to improve effectiveness and return on investment (ROI).
- Bachelor's Degree in Marketing or Similar Field: A bachelor's degree in marketing or a related field is required.
- Experience in Marketing: At least 5 years of experience in marketing, with at least 3 years in the FMCG sector in South Africa.
- Proven Track Record: A proven track record of developing and implementing successful marketing strategies within the FMCG industry.
- Digital Marketing Skills: Strong understanding of digital marketing, including social media, e-commerce, and content marketing.
- Trade Marketing Experience: Familiarity with trade marketing and retail channel strategies.
- Marketing Analytics Tools: Proficient in using marketing analytics tools (Google Analytics, CRM systems, etc.) to measure campaign performance.
This role offers a challenging and rewarding opportunity to join our dynamic team and contribute to the growth and success of our company. If you have a passion for marketing and a proven track record of delivering results, we encourage you to apply.
Reward Package:The salary range for this position is R35,000 - R40,000 per month, negotiable based on experience and qualifications.
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