Drinks and Consumer Insights Strategic Lead
1 month ago
PepsiCo is a leading food and beverage company, dedicated to bringing our mission to life by creating more smiles with every sip and bite. Our products are enjoyed over 1 billion times a day in more than 200 countries and territories worldwide. Our portfolio includes iconic brands like Lay's, Doritos, Gatorade, Pepsi, and Quaker, generating over $1 billion in estimated annual retail sales.
Our Vision for South AfricaIn South Africa, you'll find our products across the region, refreshing, restoring, and rejuvenating consumers all day, every day. We employ over 13,000 people across our three business divisions: Bakeries, Grains, Foods, Fruit, Snacks, Juice & Beverages.
Job DescriptionThe successful candidate will lead consumer opportunities for current business and innovations, executing deep consumer understanding, identifying and evaluating consumer-driven opportunities for category and brand portfolio development. They will assess brand architecture relevance and develop specific recommendations on adjustment or optimization.
This role involves executing consumer research and analysis, providing consolidated ad-hoc analysis and input into brand performance evaluation and post-evaluation of marketing activities. The candidate will also execute insights capability building agendas, manage and coach a team of direct and indirect reports, build and manage strong partnerships with best-in-class research agencies, and continuously plan to enhance quality, integrity, and consistency with agency partners.
Responsibilities:- Execute consumer opportunities for current business & innovations
- Execute consumer research & analysis
- Input into Brands performance evaluation/ post evaluation of marketing activities
- Execute Insights Capability Building Agenda
- Manage, coach and develop a team of direct and indirect reports
- Build & manage strong partnerships with best in class research agencies
To qualify for this role, you will need:
- 3 year tertiary qualification
- Demonstrated experience in research within FMCG or Agency
- Qualitative and quantitative research experience
Ranging from R1,200,000 to R1,500,000 per annum, depending on qualifications and experience.
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