Conversion Rate Optimization Specialist

1 month ago

Cape Town, Western Cape, South Africa Initiate International Full time
Conversion Rate Optimization Specialist

Initiate International is seeking a highly skilled Conversion Rate Optimization Specialist to join our team in Cape Town. As a key member of our marketing team, you will be responsible for optimizing and managing conversion rates for our marketing campaigns.

Key Responsibilities:
  • Develop and implement marketing strategies to increase sales conversions.
  • Utilize digital marketing tools and platforms to manage multiple accounts and track key performance metrics.
  • Provide feedback to the marketing team on sales funnels and conversion performance.
  • Assist in creating and managing effective marketing campaigns that drive conversions.
  • Conduct performance tests, including A/B testing, bottleneck analysis, and usability testing to identify areas for improvement.
  • Report on key performance indicators and explain conversion results to management.
Requirements:
  • Bachelor's degree in Marketing, Digital Marketing, or Strategic Brand Communication.
  • Minimum of 3 years' experience in a marketing conversion or digital marketing role.
  • Proficiency in using tools like Google Analytics or HubSpot for conversion tracking.
  • Experience with Content Management Systems (CMSs) like WordPress.
  • Strong customer-centric and goal-driven mindset.
  • Comprehensive knowledge of conversion enhancement practices, including copywriting, UX, and web analytics.
  • Technical expertise in digital marketing.
  • Excellent critical thinking, attention to detail, and communication skills.

We are looking for a talented and motivated individual who is passionate about optimizing conversion rates and has a track record of impressive results. If you are a digital marketing expert with a strong understanding of conversion optimization techniques, we encourage you to apply for this exciting opportunity.

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