Digital Marketing Strategist

2 weeks ago

Cape Town, Western Cape, South Africa Initiate International Full time
{"title": "Conversion Specialist", "description": "Drive Marketing Success as a Conversion Specialist

Initiate International is seeking a skilled Conversion Specialist to optimize and manage conversion rates for marketing campaigns in Cape Town. As a key member of our team, you will conduct in-depth analysis and testing to identify effective strategies for improving acquisition conversions.

Key Responsibilities:

  • Develop and implement marketing strategies to increase sales conversions.
  • Utilize digital marketing tools and platforms to manage multiple accounts and track key performance metrics.
  • Provide actionable feedback to the marketing team on sales funnels and conversion performance.
  • Collaborate with the marketing team to create and manage effective marketing campaigns.
  • Stay up-to-date with industry trends and best practices in conversion optimization.

Requirements:

  • Bachelor's degree in Marketing, Digital Marketing, or a related field.
  • Minimum of 3 years' experience in a marketing conversion or digital marketing role.
  • Proficiency in using tools like Google Analytics or HubSpot for conversion tracking.
  • Strong analytical and problem-solving skills.
  • Excellent communication and collaboration skills.

At Initiate International, we value innovation and teamwork. If you're passionate about driving marketing success and have a track record of impressive results, we encourage you to apply for this exciting opportunity.", "lang_code": "en-US"}

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