Customer Journey Optimization Expert

1 month ago

Cape Town, Western Cape, South Africa Initiate International Full time
Customer Journey Optimization Specialist

Initiate International is seeking a highly skilled Customer Journey Optimization Specialist to join our team in Cape Town. As a key member of our marketing team, you will be responsible for optimizing and managing conversion rates for our marketing campaigns.

This role involves conducting in-depth analysis and testing to identify the most effective strategies aimed at improving acquisition conversions. You will work closely with our marketing team to develop and implement data-driven marketing strategies that drive business growth.

Key Responsibilities:

  • Develop and implement marketing strategies to increase sales conversions.
  • Utilize digital marketing tools and platforms to manage multiple accounts and track key performance metrics.
  • Provide feedback to the marketing team on sales funnels and conversion performance.
  • Assist in creating and managing effective marketing campaigns that drive business results.
  • Actively participate in strategic marketing and digital profiling sessions to identify opportunities for improvement.
  • Train marketing team members on conversion optimization techniques and best practices.
  • Monitor key performance metrics and ensure conversion rates are optimized.
  • Conduct performance tests, including A/B testing, bottleneck analysis, and usability testing to identify areas for improvement.
  • Report on key performance indicators and explain conversion results to management.

Requirements:

  • Bachelor's degree in Marketing, Digital Marketing, or Strategic Brand Communication.
  • Minimum of 3 years' experience in a marketing conversion or digital marketing role.
  • Proficiency in using tools like Google Analytics or HubSpot for conversion tracking.
  • Experience with Content Management Systems (CMSs) like WordPress.
  • Strong customer-centric and goal-driven mindset.
  • Comprehensive knowledge of conversion enhancement practices, including copywriting, UX, and web analytics.
  • Technical expertise in digital marketing.
  • Excellent critical thinking, attention to detail, and communication skills.

Initiate International is a dynamic and innovative company that values creativity, collaboration, and continuous learning. If you are a motivated and results-driven professional with a passion for digital marketing, we encourage you to apply for this exciting opportunity.

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