Conversion Optimization Specialist

2 months ago

Cape Town, Western Cape, South Africa Initiate International Full time
Conversion Specialist Job Description

Initiate International is seeking a highly skilled Conversion Specialist to join our team in Cape Town. As a key member of our marketing team, you will be responsible for optimizing and managing conversion rates for our marketing campaigns.

Key Responsibilities:
  • Develop and Implement Conversion Strategies: Design and execute marketing strategies aimed at increasing sales conversions.
  • Utilize Digital Marketing Tools: Leverage digital marketing tools and platforms to manage multiple accounts and track key performance metrics.
  • Provide Feedback and Insights: Offer constructive feedback to the marketing team on sales funnels and conversion performance, and provide actionable insights to drive improvement.
  • Assist in Campaign Management: Collaborate with the marketing team to create and manage effective marketing campaigns that drive conversions.
  • Train and Develop Team Members: Train marketing team members on conversion optimization techniques and best practices.
  • Monitor and Analyze Performance: Continuously monitor key performance metrics and ensure conversion rates are optimized.
  • Conduct Performance Tests: Conduct performance tests, including A/B testing, bottleneck analysis, and usability testing, to identify areas for improvement.
  • Report and Present Results: Report on key performance indicators and present conversion results to management.
Requirements:
  • Education: Bachelor's degree in Marketing, Digital Marketing, or Strategic Brand Communication.
  • Experience: Minimum of 3 years' experience in a marketing conversion or digital marketing role.
  • Skills: Proficiency in using tools like Google Analytics or HubSpot for conversion tracking, experience with Content Management Systems (CMSs) like WordPress, and strong customer-centric and goal-driven mindset.
  • Knowledge: Comprehensive knowledge of conversion enhancement practices, including copywriting, UX, and web analytics, and technical expertise in digital marketing.

At Initiate International, we are committed to driving marketing success through data-driven decision making and a customer-centric approach. If you are a motivated and results-driven individual with a passion for digital marketing, we encourage you to apply for this exciting opportunity.

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