Digital Marketing Strategist

3 weeks ago

Cape Town, Western Cape, South Africa Betway Group Full time

About this role

We are seeking a highly skilled Marketing Analyst to join our team at Betway Group.

This is an exciting opportunity to work with a diverse team of experts, embracing technical challenges, and unleashing your creativity.

Key responsibilities

  • Conduct in-depth analysis of marketing campaigns' performance, including but not limited to acquisition KPIs, RoAS, conversion rates, and retention metrics.
  • Generate reports and dashboards that provide insights into campaign and marketing channel performance and communicate findings to key stakeholders.
  • Design and conduct incrementality testing initiatives to gain a deeper understanding of the impact of various marketing channels and promotional campaigns on business outcomes.
  • Work closely with other marketing team members and country teams to develop and implement marketing strategies.
  • Support business in building marketing attribution models and media mix models and to derive insight from those for optimised budget allocations.

Requirements

  • Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively.
  • Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals.
  • Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope.
  • Exceptional attention to detail, ensuring high standards of quality in all outputs.
  • Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations.
  • Proven experience as a Performance Marketing Analyst or similar role.
  • Experience in Python/PySpark/SQL for data analytics using batch & streaming datasets. Experience using DBT models is an advantage.
  • Experienced user of Web Analytics platform (Adobe Analytics and/or GA).
  • Strong understanding of digital marketing platforms and the new developments in mobile app marketing tracking and measurements.

What we offer

We offer a great variety of personal and professional benefits to help you thrive at Betway and Super Group. This includes:

  • Comprehensive learning and development programmes to expand your skills and advance your career.
  • Regular, constructive feedback to continuously improve and reach your full potential.
  • A range of benefits such as Vitality Health Care, Unum Dental, Life Assurance & Income Protection, Tusker car scheme, Cycle to Work, and Retail discounts.

Who we are

At Betway, we're driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds.

We're part of Super Group, the NYSE-listed digital gaming company behind some of the world's leading Sports and iGaming brands.

Why Betway?

We're on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you'll find a supportive environment where your skills can flourish and your career can soar.

Ready to supercharge your career?

We're looking for talented individuals to join our team and help us achieve our vision. If you're passionate about marketing and data analysis, we'd love to hear from you.

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