Marketing Strategist

2 months ago

Cape Town, Western Cape, South Africa DLK Group Full time
Marketing Lead

We are seeking a highly skilled Marketing Lead to drive our marketing efforts across multiple facets of our business offerings. The successful candidate will oversee the development and execution of our marketing strategy, leveraging their expertise in digital marketing, social media, and content creation to drive awareness, engagement, and lead generation for DLK Group.

Key Responsibilities:
  • Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across all DLK social sites.
  • Coordinate the flow of information and communication, disseminating it according to our overall marketing plan/strategy: content, media, website updates, internal communication, blog, case study.
  • Build and execute our email and digital communication plan, working with the CRM, Business Development, and technical team.
  • Responsible for setting up bulk e-mails process.
  • Oversee digital marketing channels, including website, social media, email campaigns, and online advertising, to optimize reach and engagement.
  • Lead the development of company-wide social media management standards, policies, and rules of engagement.
  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.
  • Work with Business Development to improve organic search engine performance and goal-setting based on click-through rates, traffic, and conversions.
  • Conduct market research and analysis to identify emerging trends, client preferences, and competitive landscapes, informing future marketing efforts.
  • Mentor and provide training to all DLK individuals throughout the organization on best practices for creating, managing, monitoring, and developing content for social networks.
  • Build and manage the company's social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
  • Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, case studies, videos, webinars, infographics, etc.).
  • Identify ways to integrate social media into DLK business strategies and marketing campaigns.
  • Develop content and managing communications across various social media platforms, including Facebook, Twitter, Linked In.
  • Monitor and evaluate the performance of marketing initiatives, using data-driven insights to iterate and optimize strategies for maximum impact.
Requirements:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Basic understanding of Canva/Graphic design.
  • Experience working with various marketing tools.
  • Experience working within the ICT sector.
  • Tech-savvy.
  • Working knowledge of market research, surveys, and data analytics.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Collaborative mindset and ability to work effectively in cross-functional teams.
  • Excellent verbal and written communication skills.
  • Outstanding on-camera presentation.
  • Creative thinking and ability to develop content.
  • Strong time management with the ability to manage multiple priorities.

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