Category Management Lead: Modern Trade

6 months ago

Cape Town, South Africa PepsiCo Full time

Overview:
**We are PepsiCo**

PepsiCo is proud to be one of the world’s leading food and beverage companies. Every day, we are dedicated to bringing our mission to create more smiles with every sip and every bite to life. Our products are enjoyed more than one billion times a day in more than 200 countries and territories around the world. Our portfolio — including Lay’s, Doritos, Gatorade, Pepsi and Quaker — consists of many iconic brands that generate more than US $1 billion each in estimated annual retail sales, helping to deliver more than US $70 billion in net revenue in 2020.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive. Through PepsiCo Positive, we are charting a new course to drive positive action for the planet and people. PepsiCo Positive is an end-to-end strategic business transformation with sustainability at the centre of how we will create growth and value by operating within planetary boundaries and inspiring positive change.

In South Africa (SA), you will find our products across the region at breakfast, lunch or dinner. At the gym or on the field. In the office or on the go. We refresh, restore and rejuvenate our consumers all day, every day with our key brands including Simba, Lay's, Liqui Fruit and Bokomo range of cereals. PepsiCo SA employs more than 13, 000 people across our three business divisions: Bakeries, Grains, Foods, Fruit, Snacks, Juice & Beverages.

**Responsibilities**:
**What we’re looking for**:
**Core Commercial Goals**:

- To co-create and execute customer & shopper centric solutions for the MT channel and customers for the entire PepsiCo portfolio (Snacks, Beverages, Cereals, Condiments, Grains, Bread) which will enable growth acceleration for PepsiCo, winning versus competion and be seen as a trusted advisior by customers as per Advantage Monitor (TAG) priorities.
- To create and enable implementation of toolkits for key strategic priorities, namely Category Visions, EDGE shopper principles, Category Development Fund (CDF), data and digitization.
- Overall, the role will enable the elevation of standards from ‘foundational’ to ‘good’ and ultimately to ‘best-in-class.
- Build trusted advisor for MT customers, demonstrating knowledge and strategic thinking and alignment.
- Analyse multiple data sets to provide category insight on drivers of performance of both the overall category and top MT customers, providing benchmarking, strategies and potential tactics to capitalise on mutually beneficial growth opportunities.
- Create customer centric category visions leveraging the DX operating model (Identify, Engage, Convert, Optimize) to gain alignment and support from stakeholders, both internally and externally to enable Category Captaincy and long-term partnership.
- Lead Category Reviews end to end to achieve category growth for retailers while ensuring PepsiCo wins versus competitor.
- Support customers on long term strategy reviews with end-to-end connected plans that incorporate shopper insights, category management ans shopper marketing suite.
- Secure trusted advisor status by demonstrating PepsiCo's insight and thinking and drive long term win-win solutions for PepsiCo and the customer through shopper and channel centric strategies and plans.

**Differentiating Competencies Required**:

- ** Smart Innovator**:

- Takes the initiative to solve problems & brings creative ideas, concepts and approaches
- Impacts new practises and ideas & generates insights that will have a positive impact on the business
- ** Collaborates & Influences**:

- Proactively identifies & pursues meaningful opportunities to collaborate with others
- Actively supports & takes action to drive a common goal across work or project teams
- Proactively shares information with his/her team & others so they can anticipate future opportunities & challenges
- Influences others through reason and relationships
- Actively seeks and understands the input of others to gain alignment to ideas
- ** Analytical Thinking**:

- Strong analytical skills - ability to synthesise and integrate learning from multiple sources and see the connections in data, trends and events to generate insights
- Briefs others and agencies on the type and scope of data to be obtained and analysed
- Recommends and implements solutions based on rigorous information gathering & analytical thinking
- ** Champion Talent Developer**:

- Proactively shares knowledge & insights with others to help them be more successful in their roles
- Demonstrates a passion for self-development & growth by seeking & acting on feedback from others about ways to improve.

**tencies Required**

Qualifications:
**What will qualify you for the role**:
Tertiary Qualification in a Commercial, Business or Statistical field coupled with previous exposure to FMCG environment (Understanding of the retailer landscape, and instore challenges) and at least 3 years’ experi

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