Channel Manager

3 weeks ago

Johannesburg, South Africa Unique Personnel Full time

**Job Number**
- 71682

**Job Type**
- FT Contract

**Job Title**
- Channel Manager (Wholesale, Distribution and Traditional Trade)

**Computer Skills**
- MS Office Suite

**Industry**
- Consumer Products - FMCG

**City**
- Johannesburg (Incl. Northern Suburbs)

**Province**
- Gauteng
- Purpose of Position:
- The Channel Manager will further develop and maximise the distribution, net revenue and Gross Profit of national and regional retail chains, & alternative chains, in the country by increasing market share and efficient customer service.- The Channel Manager will drive the Retail vision and strategy across South Africa, support the development and implementation of the portfolio strategy, innovation strategy, packaging strategy and brand plans in accordance with overall company strategy- Role and Responsibilities- Manage new and existing channel partners to increase product sales.
- Build positive working relationship with partners to ensure smooth partner services.
- Identify, recruit and on-board new channel partners to build business.
- Coordinate with partners to identify new business opportunities for revenue generation.
- Educate partners on product portfolio and complimentary services offered.
- Work with partners to conduct product presentations to end users.
- Provide proposals, quotations and pricings to partners.
- Analyse sales contracts with respect to legal and financial perspectives.
- Develop profitable business model based on market trends and competitor activity.
- Implement sales programs for product positioning and promotions.
- Ensure that partners are up to date with product information.
- Introduce new products and its features to partners.
- Conduct business review with partners and recommend improvements.
- Collaborate and align to develop winning strategy
- Utilise expertise to build knowledge and understanding of the South African market including shoppers, customers, categories and competitors
- Align with company strategy based on:

- optimal consumption occasions
- category opportunities and innovation
- optimal consumer packaging and pricing opportunities
- channel priorities
- Develop shopper marketing plans by channel by region
- Develop superior brand activation, shopper and channel strategies and promotional execution strategies to support sales and maximise revenue growth
- By region
- By channel
- By occasion
- Build strong segmented execution capability enabling the activation of a sophisticated portfolio- Communicate brand activation plans to channel regional and national key account sales teams to ensure superior in store execution
- Develop trade marketing tools and equipment to support sales teams by category by region
- Stewardship for the integration and alignment of the outputs of the growth strategy into portfolio and brand planning outputs.
- Attracts, leads, manages, mentors and coaches employees in such a way to ensure retention, development, and superior performance of talent.
- Monitor, measure and benchmark marketing and commercial performance.**Inherent Requirements**
- Qualifications and Education Requirements- University Degree (BComm, BSC)
- POSTGRADUATE or professional qualification
- MBA advantageous
- Preferred Skills- Strong understanding of the FMCG business environment
- In-depth understanding of the South African beverage market and understanding and appreciation of the competitive and competitor environment
- Significant experience and/or exposure to development and implementation of business strategy with strong expertise in brand marketing, innovation process, strategy development, market segmentation and insights, market research
- Proven experience in the area of insight for innovation. Able to articulate clear examples of how insight influenced innovation or product development success.
- Proven experience in insight development, both qualitatively and quantitatively.
- Experience aligning stakeholders cross-functionally and between markets and centre.
- Experience working across multiple markets required, preferably including experience in emerging markets**What Qualification**
- BComm, BSC) POSTGRADUATE or professional qualification

**Minimum Qualification**
- Bachelors

**Status**
- Available

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