Channel Manager

3 weeks ago

Johannesburg, South Africa Performer Recruitment Full time

A Multinational FMCG Company based in Johannesburg is seeking a Channel Manager - General Trade to join their Trade Marketing team. In this role, you will have the opportunity to work your magic with the company's future growth channels by ensuring success through their highly competitive strategy and business plans. You will be part of a dynamic team, work in a fast-paced environment and collaborate with key stakeholders across the business externally. The position will extend to the SEA market where required, but with a focus on Southern Africa.

Reporting to the Trade Marketing Manager, the Channel Manager will be responsible for the channel strategy, business planning and support for executional excellence of the strategic plans for the general trade channels, the general trade channels consist of the informal trade channels - Independent Trade channel (Independent retailers & RTM outlets) and Township channel (Informal trade & RTM outlets within the geographical townships). Duties & Responsibilities include:
**Channel Strategy & Business Plans**:
Responsible for the Company's National Channel Strategy, related Business Plans and KPI Performance. Management, development and planning of National Informal trade strategy that incorporates independent trade and Township geographical. The strategic plan development and management process is led by the Channel Manager with cross functional team collaboration, providing a highly competitive 360 and benchmarked business plan

**Trade Strategy**:
Provide a National General Trade long term strategy and strategic annual plans to achieve business objectives. The development of the channel strategy and plans will need to be complimentary to overall trade strategy and cross channel planning. A strong understanding of this strategy will be required and working closely with stakeholders to strategize and plan to win across channels and with the customer / consumer.

**Route to Market (RTC)**:
Support and custodian a collaborative Sales and Trade Marketing national RTM strategy. Joint development and involvement with key stakeholders of the plan and structure for the independent trade channels, custodian the national structures with adoption to regional dynamics.

**Strategic Planning**:
Strategic planning to support the effective business plans adoption and execution. The position requires a strong planning process, project management of key initiatives and working with cross functional teams. Cycle planning and measurement tracking and reporting plays a key role, which involves ongoing engagement with regional sales teams to support their objectives.

**KPI Management**:
Continued performance monitoring, evaluation, and ROI. Create KPI structures for national and regional business plans to support key performance indicators through the value chain, monitor and report. Engage with stakeholders for review and modification as required. KPI enablers to achieve the channels trade specific objectives, including, but not limited to Volume, SOM and distribution objectives.

**Customer Relationship Management**:
Provide and development of a formal CRM structure to support the company as trade partner of choice. Continued development and benchmarking to deliver the company as the trade partner of choice through added value service and commercials. Working closely with other channel/account stakeholders to create a cross channel customer engagement structure.

**Trade Insights and Analysis**:
Standardization, coordination and reporting of trade analysis templates and providing trade insights where required to drive national and regional business plans and targeting. Utilize trade and consumer data to support business plans and execution targeting. Provide the cross functional teams with relevant insights to assist in knowledge transfer and provide winning plans. Track performance and adjust strategies where required.

Experience & Qualification
- Tertiary Qualification; Business or Marketing
- Work Experience: 3-5 Years FMCG experience with a focus on developing channel and trade strategies, including a strong understanding of the Route to Consumer model. The position includes within RTC the brand and trade activation development.
- Computer Skills: Proficiency in MS Office, particularly MS Excel,

**Core Competencies**
- Business Acumen;
- Project Management;
- Strategic Thinking Professionalism;
- Persuasive Ability;
- High Energy Levels;
- Excellence in Execution,
- Independent and Pro-Active

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