Retail Optimiser

3 weeks ago

Johannesburg, South Africa TotalEnergies Full time

Finance
- JOHANNESBURG-BIERMANN AV(ZAF)
- South Africa

**OPTIMISER**

**_BUILD AND MONITOR MODELS & STUDIES_**
- Establish & maintain “Retail 1” data base to centralise station master data in one location and to assist in categorizing the network, modeling P&L and benchmarking between stations
- Implement and maintain TEMPO tool including training of TM’s
- Define proposals to improve CO economical models for future contract negotiations
- Realise & present strategic economic studies, cost reduction programs, project or new concepts profitability analysis
- Realise spot or permanent studies on activity profitability through multiple approaches (customers, pricing, margin,..), e.g. D10 project

**_ SUPPORT TO OPERATIONAL ACTIVITIES_**
- Piloting the P&L model for CO segments
- Support TM’s with Young Dealer P&L reviews
- Communication with TM on every optimization initiative and commitment to obtain
- Global optimization coherence between the different segments (CODO, CLDO, COCO, DODO)
- Optimizing financial results of CO stations (progressively with new contract implementation):

- Checking theoretical P&L of each station (basic model) is conforming to the initial model.
- Financial analysis in coordination with TM and potential measures to initiate
- Piloting costs reduction and revenue growth plans
- Define every new SFS concept business model (franchise partnership or other) and validate profitability on each site
- Optimizing financial results & development of DO stations:

- Define economical standards and evaluation tools to build a commercial offer (prospection / retie / TWash / Shop / QSR / Diesel price)
- Analyze profitability of every new concept

**_ ACTIVATION & TRAINING_**
- Train TM’s on Optimisation models
- Regional Business Review and 360 Degree business review preparation, automation and participation
- Field visits to understand commercial approach
- Training of TM on financial analysis methodology and use of tools
- Support TM in daily usage of the tools (TEMPO, SALSA, NCA)

**_ PRICER_**

**_SETTING THE PRICES OF FUELS DISTRIBUTED IN TOTALENERGIES SERVICE STATIONS:_**
- Adjust prices of the stations in order to optimise the volume/margin ratio of the fuels using the pricing software
- Monitor macroeconomic indicators and budget progress as a team and participate in the decision on price movements at national level**_COMPETITIVE INTELLIGENCE_**:

- Analyze daily the evolution of the competitive environment of the stations in its sector to adjust prices
- Ensures competitive intelligence in order to anticipate the effects of competition on the activity of the sector and to guarantee reactivity
- **_ FIELD FOLLOW-UP_**:

- Raise awareness and support the Sales team in order to ensure the best operational monitoring of competitors, prices, volumes and margins of each station
- Draw up summary reports on the evolution of the stations
- **_ STUDIES AND STRATEGY_**:

- Prepare and present various economic studies in relation to fuel prices or stations: competition, volumes, price repositioning, etc.
- Approximately 500 Active Service Stations - average volume 1,4 MT per year
- Piloting contracts profitability (CODO, CLDO, COCO - +/- 65%) and DODO 35%
- Business optimisation: data management, contracts, margin, SFS partnerships, costs, construction models, development, card models
- Permanent contact with all Retail DIVCOM, field team, development team, SFS team, Training.
- Transversal relationship with Financial Control departments
- Once the Fuel Price Optimisation Project is implemented this role will become part of the job dimension_

**Pricer**:

- Managing fuel prices in a geographical area: up to 3 products at around 549 (end 2021) service stations. Volumes: 1,4 MT per year; Gross margin
- Contribution to the establishment of the Price Policy
- Position in permanent contact with about 4 Regional Managers, as well as with ~24 Territory Managers
- Strong component of data analysis and studies

**Context and environment**
- Regulated environment doesn’t leave much room for fuel margin optimisation - Petroleum Products Amendment Act and Regulations incl. RAS model, Competition Law, Consumer Protection Act and all other applicable legislation, regulations and bi-laws within marketing, media and social media legislation.
- NDC/RDC governance vs Total Governance - change in progress
- Implement Group solutions and standards - requirement to align to Group at all times (S2B Action Plans)
- Diverse service station management modes & operators
- Established SFS partnerships to be challenged and new ones to be evaluated (Starbucks, Michelin, Bosch, La Croissanterie, Shop brand,)

**PRICER**
- The recent transformation of the fuel industry has resulted in new competitors entering the market.

These wholesalers typically buy from the traditional oil majors on a “Reseller” type of business model and enjoying massive discounts on all fuels.
- Over the years they have established their

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