Paid Media Specialist
3 months ago
**Job title**: Paid media specialist
**Company**: Sneaker LAB
**Location**: 65 Wale Street, Cape Town, 8001
**Employment type**: Full-time, in-office (Monday to Friday, 9am-5 pm)
**Salary**: Negotiable, depending on experience
About us
Sneaker LAB is a dynamic and innovative company at the forefront of fashion care technology. We're committed to providing sustainable care solutions for fashion enthusiasts worldwide. With our focus on quality and innovation, we're rapidly expanding and looking for passionate individuals to join our team.
Overview
**Responsibilities**:
**Digital advertising**:
Plan, execute, and optimise digital advertising campaigns across platforms, including Google Ads, Facebook Ads, and Amazon Advertising
Monitor campaign performance and ROI, adjusting strategies to achieve objectives
Stay updated on industry trends and best practices to drive innovation and efficiency
**Online store management**:
Oversee daily operations of the online store, ensuring a seamless customer experience from browsing to checkout
Collaborate with teams to optimise product assortment, merchandising, and promotions
Implement strategies to increase website traffic, conversion rates, and average order value
**Amazon management**:
Manage Sneaker LAB's presence on Amazon across multiple territories
Monitor and optimise product listings, pricing, and promotions to maximise sales and profitability
Analyse Amazon performance metrics and develop actionable insights to drive growth
**Strategic digital planning**:
Develop and implement a comprehensive digital strategy aligned with business objectives
Manage the company blog, ensuring regular publication of content optimised for SEO
Manage subscriber lists and segment audiences for targeted messaging
**Marketing involvement**:
Collaborate with the marketing team to brainstorm and develop innovative ideas and campaigns
Contribute to marketing strategy planning and ensure effective integration of digital channels
Provide insights and recommendations for optimising marketing materials
**Analytics and reporting**:
Use analytics tools to track and measure digital initiatives
Generate regular reports detailing key performance indicators (KPIs) and actionable insights
Translate data into recommendations to optimise digital strategy and drive results
**Retargeting and remarketing**:
Develop and manage retargeting strategies to re-engage past website visitors and customers
**Staying updated on trends**:
Keep up-to-date with industry trends, platform updates, and emerging tools to maintain Sneaker LAB’s competitive edge
**Requirements**:
Bachelor’s degree in marketing, business administration, or related field
Proven experience in digital marketing, e-commerce, or related role
Demonstrated success managing Amazon accounts across multiple territories
Proficiency in digital advertising platforms such as Google Ads, Facebook Ads, and Amazon Advertising
Strong analytical skills and ability to interpret data
Excellent communication and collaboration skills
Detail-oriented with experience managing multiple projects simultaneously
Knowledge of SEO best practices and content marketing strategies
Familiarity with e-commerce platforms (e.g. Shopify) and website analytics tools (e.g. Google Analytics)
Creative thinking and problem-solving skills
**Benefits**:
Opportunities for career growth and professional development
Fun, fast-paced work culture with a passionate team
Monthly team-building activities
How to apply
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