Paid Media Specialist
3 days ago
**Paid Media Specialist**
An exciting opportunity exists within our fast paced and growing Digital and e-commerce department based in Cape Town for a **Paid Media Specialist.** You will be directly responsible for the day-to-day management of ad accounts across multiple networks, including implementation of Google Ads (search and display), Google shopping, Facebook, Instagram, You Tube (and other) to deliver ROI for a diverse portfolio of brands within the footwear industry.
Behavioural Competency
- Self-motivated, proactive, attention to detail and hard working
- Ability to communicate and present at all levels in the business.
- Ability to work independently and with own initiative
Duties include the following, but not limited to:
- Developing, implementing, and monitoring paid media strategies for a diverse portfolio of brands with a focus on delivering genuine ROI
- Maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, LTV, and other important account metrics
- Compile valuable, data-driven reporting with analytical insights and recommendations
- Drive performance management activities to include optimization activities, daily checks, and best practice processes
- Innovate new technologies and ways of working, monitor market trends to support internal growth and efficiency strategies
**Requirements**:
- Degree or Diploma in Marketing or Digital Marketing
- 3 Years’ and more experience in a similar role
- Understanding of SEO and UX
- Google AdWords and Analytics certified
- Demonstrable track record in delivering PPC campaigns successfully
- Knowledge of and experience in Google Analytics, GTM, Google Merchant Centre, Remarketing, Display, Mobile Optimisation, Shopping, Dynamic Remarketing, and advertising across all social media platforms, mainly Facebook and Instagram
- Strong analytical skills with the ability to interpret data constructively
- The ability to use both data and intuition to inform decision and optimise campaigns
- Passionate about the industry and continually looking to innovate and lead
**Salary**: R30 000 to R35 000 CTC
**Job Types**: Full-time, Permanent
**Salary**: R30,000.00 - R35,000.00 per month
**Education**:
- Bachelors (required)
**Experience**:
- digital marketing: 3 years (preferred)
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