Paid Media Specialist

2 weeks ago

Cape Town, South Africa Black Pen Recruitment Full time

Our Client is the largest and only licensed on/off-ramp platform for stablecoins in Africa. They are dedicated to offering innovative solutions in the African stablecoins space. Our client is committed to making stablecoins accessible and understandable for everyone, providing their customers with secure and user-friendly platforms for their financial transactions.

**Job Type**: Full time l Remote

**Requirements**:

- Bachelors degree in Marketing, Business, or a related field.
- Proven experience as a Paid Media Specialist, preferably in the fintech or cryptocurrency industry.
- Proficiency in managing campaigns on platforms such as Google Ads, Facebook Ads, and others.
- Strong analytical skills and experience with marketing analytics tools.
- Excellent communication and attention to detail.

**Responsibilities**
- Implement and manage paid media campaigns from conception to execution, ensuring alignment with business goals and marketing objectives.
- Develop compelling ad creatives with Creative Team and continuously optimize them based on performance data, A/B testing, and industry best practices.
- Utilize advanced targeting techniques to reach specific audience segments, ensuring campaigns are directed towards the most relevant users.
- Manage advertising budgets effectively, making data-driven decisions to optimize spend for maximum return on investment (ROI).
- Expertly navigate and leverage various paid media platforms such as Google Ads, Facebook Ads, and others, staying updated on new features and best practices.
- Utilize analytics tools to monitor and analyze campaign performance, providing regular reports with actionable insights for continuous improvement.
- Conduct A/B testing and experimentation on ad creatives, copy, and targeting parameters to optimize campaign performance.
- Collaborate with the creative team to ensure ad creatives align with the brand's visual identity and messaging strategy. Ensure requirements and learnings are understood by the creative team.
- Collaborate with the UX/UI and product teams to implement CRO strategies that enhance the conversion funnel and improve campaign efficiency
- Assist in setting up landing pages required for specific campaigns.
- Stay informed about industry trends, changes in algorithms, and emerging technologies in the paid media landscapes

**Key success factors for this role**
- Success in this role requires the ability to efficiently execute paid media campaigns that align with business goals and marketing objectives.
- The capacity to develop compelling ad creatives and continuously optimize them based on data and industry best practices.
- Utilizing advanced targeting techniques to reach specific audience segments, ensuring campaigns are directed towards the most relevant users.
- Success involves managing advertising budgets effectively, making data-driven decisions to optimize spend for maximum ROI.
- Expertly navigating and leveraging various paid media platforms, staying updated on new features and best practices.
- Proficiency in using analytics tools to monitor and analyze campaign performance, providing regular reports with actionable insights.
- The ability to conduct A/B testing and experimentation on ad creatives, copy, and targeting parameters for continuous optimization.
- Collaborating effectively with the creative team to ensure ad creatives align with the brand's visual identity and messaging strategy.
- Collaborating with the UX/UI and product teams to implement CRO strategies that enhance the conversion funnel and improve campaign efficiency.
- Success involves staying informed about industry trends, changes in algorithms, and emerging technologies in the paid media landscape.
- Clear communication of campaign strategies, insights, and recommendations, as well as the ability to articulate the rationale behind decisions.
- Success requires an eagerness to learn, adapt to evolving trends, and continuously improve paid media strategies.

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