Sales Manager

4 months ago

Cape Town, South Africa Performer Recruitment Full time

Join a Leading Premium Alcohol Distributor as an On-Trade Sales Manager

Are you passionate about premium alcohol brands and skilled in sales strategy implementation? Our client, a reputable distributor of premium alcohol brands, is currently looking for a dynamic Sales Manager to join their team. Based at their Durban Sales Office you will be responsible for ensuring the effective implementation of the company’s sales strategy in the On-trade/ On-Con** **space.

**The Key KPA’s for this role include (but are not limited to)**:
**1. Sales Volume and Market Share**
- Facilitate the achievement of monthly, quarterly, and annual targets by the On-Con sales team.
- Explore and capitalize on opportunities to enhance sales and increase volumes.
- Conduct thorough analyses of competitor activities and present clear insights on opposition strategy.
- Oversee the attainment of regional On-Con market-share and availability targets by the sales team.
- Monitor and assess market dynamics to adapt strategies and optimize sales performance

**2. Key Accounts**
- Ensure the effective execution of the key accounts' strategy.
- Guarantee the attainment of key account targets by the company.
- Sustain positive working relationships with key account clients and perform monthly reviews.
- Oversee and handle negotiations for rebates, ensuring the punctual disbursement of performance incentives.
- Supervise display/forward share and RSPs.

**3. Management of Sales Drivers**
- Ensure the efficient execution of the national promotions plan within the On-Con Market.
- Promote creativity in On-Con promotions to captivate audiences and generate interest.
- Devise and execute inventive On-Con promotions, offering valuable feedback on implemented strategies.
- Adhere consistently to promotional standards to uphold the company's reputation.
- Facilitate the timely delivery of accurate and insightful feedback on promotions to the Marketing department.
- Organize and conduct promotions with precision, maintaining a high level of professionalism in line with company standards.
- Optimize the use of company assets to deliver the most valuable outcomes for the business.
- Meet pricing, distribution, and forward share objectives effectively.

**4. Financial Control and Credit**
- Ensure that stock requirements are managed efficiently.
- Manage Rebate and Cycle Deal expense accounts as per agreed standards.
- Manage Non-Key Account Discount Budget as per agreed standards.
- Manage promotion activation and stock budget as per agreed standards.
- Ensure the company’s credit policy is communicated to and understood by all On-Con customers.
- Promote good teamwork between Credit Controllers and On-Con team.
- Communicate all credit risks and irregularities.
- Ensure POD’s and credit notes are returned timeously.
- Manage On-Con sales team’s use of petrol cards, credit cards, vehicles, entertainment allowances and cell phones.
- Compile and submit a monthly vehicle condition report on sales team vehicles.

**5. People Management and Personal Development**
- Hold performance review sessions and conduct reviews with On-Con staff members.
- Lead and mentor staff and together with each staff member, develop development plans and identify training needs.
- Monitor team dynamics and take action to ensure good working relationships.
- Ensure staff are aware of and understand company’s mission statement, goals, and strategic priorities.
- Organise team building and goal setting sessions.
- Ensure that staff adhere to the company’s code of conduct.

**Desired Experience & Qualification**
- 3 Year related tertiary qualification (Beneficial).
- 3-Years Relevant experience - NB experience within FMCG/Liquor industry experience will be preferable.
- People management experience - essential.
- Product, service knowledge and understanding of category management.
- Knowledge of marketing and accounting principles.
- Computer literate.
- Ability to conceptualise and negotiate.
- ability to maintain and develop long lasting customer relationships
- Sound interpersonal skills and creativity (big picture thinking).
- Team player and ability to work independently using initiative.
- Endurance and ability to tolerate extended hours.

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