Junior Marketing Manager

5 months ago

Cape Town, South Africa Maspark Sales and Marketing Full time

Join one of South Africa’s leading FMCG Sales and Marketing company and become part of a winning team. If FMCG and building brands excites you, along with a fast paced and innovative environment, then this position may well be for you. We have an exciting opportunity available for a Junior Marketing Manager based at our Head Office in Cape Town.

The job specification is listed below.
- Brand Strategy Development: Assist in the creation and implementation of brand strategies and marketing plans to establish a strong brand presence and achieve business objectives.
- Campaign Planning and Execution: Collaborate with cross-functional teams to develop marketing campaigns, including advertising, promotions, and digital marketing initiatives, ensuring brand consistency and message effectiveness.
- Market Research and Analysis: Conduct market research, analyze consumer insights, and monitor industry trends to identify opportunities and make data-driven recommendations for brand positioning and targeting.
- Brand Messaging and Communication: Help develop and refine brand messaging, tone of voice, and visual identity across various marketing channels, ensuring consistent brand representation.
- Content Creation and Management: Contribute to the creation and management of marketing content, such as social media posts, website copy, blog articles, and other promotional materials, aligning with brand guidelines.
- Brand Performance Monitoring: Track and analyze key brand performance indicators, such as brand awareness, customer perception, and market share, and prepare regular reports to evaluate campaign effectiveness and identify areas for improvement.
- Collaborative Collaboration: Collaborate with internal teams, including product development, sales, and creative services, to align brand strategies with overall business objectives and ensure consistent brand representation across all touchpoints.
- Competitive Analysis: Monitor and analyze competitor activities, market trends, and industry best practices to identify opportunities and provide recommendations for maintaining a competitive edge.
- Budget Management: Assist in managing marketing budgets, ensuring resources are allocated effectively to support brand initiatives and maximize return on investment.
- Relationship Management: Build and maintain relationships with external vendors, agencies, and partners to support brand initiatives and leverage additional marketing opportunities.
- Brand Activation : Manage the national brand activations teams. Ensure brands are presented to consumers in the correct way. Set objectives for samplers. Manage the HR function of the activations team.
- POSM Tracker and Brand Asset management : Manage company brand assets by keeping a register. Manage the national POSM tracker.

**Requirements**:

- A relevant tertiary qualification
- Basic design experience on Adobe suite or similar
- Comprehensive understanding of the digital environment
- Individual must have strong industry track record
- 3-5 years Brand Marketing Management experience
- Must have experience managing a team (direct reports)

**Skills**:

- Proven track record and ability to market a brand by demonstrating innovative and creative thinking within this area.
- Ability to persuade and influence both internal and external stakeholders.
- Ability to work well under pressure and deliver to aggressive deadlines, incl. problem solving.
- Experience in FMCG industry
- Strong written and verbal communication at all levels of organisation.
- Proven leadership and people management ability.

**Behaviours**:

- Effectively considers the diverse needs of various stakeholders
- Applies market and business insights in order to drive organisational objectives
- Conveys information and communicates ideas in a clear, concise and impactful manner
- Understands, anticipates, and meets the needs and expectations of customers
- Interprets and simplifies complex and contradictory information when resolving organisational problems
- Resilience and emotional maturity
- Proven leadership and people management ability.

**Salary**: R20 000,00 - R30 000,00 per month

Application Question(s):

- Do you own a reliable vehicle that you would be able to use for work?
- Do you have any design experience? Preferably Adobe Suite or similar
- Do you have any digital marketing experience?
- Have you ever managed or been involved in brand activations or events management?
- Do you reside in Cape Town or surrounds?

**Experience**:

- Brand or Marketing Management: 3 years (preferred)

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