Head of Marketing: Momentum Brand

7 months ago

Centurion, South Africa Brand and Corporate Affairs Full time

**Introduction**

Through our client-facing brands Metropolitan and Momentum, with Multiply (wellness and rewards programme), and our other specialist brands, including Guardrisk and Eris Property Group, the group enables business and people from all walks of life to achieve their financial goals and life aspirations. We help people grow their savings, protect what matters to them and invest for the future. We help companies and organisations care for and reward their employees and members. Through our own network of advisers or via independent brokers and utilising new platforms Momentum Metropolitan provides practical financial solutions for people, communities and businesses.

**Role Purpose**

Plan, develop, implement and monitor the brand segments overall brand, marketing and communication strategy to create brand awareness and enable profitability and sustainability to drive business objectives in line with Momentum Metropolitan Holdings group and its brands.

**Requirements**:

- Bachelors degree in Business Management, Marketing or Behavioural Sciences.
- Postgraduate degree in Business Management, Marketing or Behavioural Sciences (advantageous).
- 10 - 12 years' brand and marketing experience within the industry and financial services industry.
- 6-7 years' leadership experience.
- Competence in digital marketing strategy, business development, corporate communication, marketing analytics and metrics.
- Exposure to various marketing segments and industries.

**Duties & Responsibilities**
- Design and lead the brand marketing strategy to drive the business agenda in line with MMH’s branding and marketing architecture, delivering initiatives that are compelling, relevant and consistent with the brand message.
- Oversee the brands marketing function to ensure delivery of marketing initiatives that are compelling, relevant and that deliver a consistent message.
- Lead the foresight thinking within Group Marketing to ensure brands are set up to win with consumers and clients in the long term. Articulate to the business what it will take to realise these opportunities.
- Collaborate with cross-functional teams to build, enhance and align content initiatives within the group and ensure cohesive execution to deliver a consistent brand message across all channels.
- Champion platforms where the various business areas can collaborate and design innovative marketing and communication solutions and initiatives.
- Provide a clear and consistent marketing partner value proposition that is aligned to and forms an integral part of the strategic intent of the business.
- Drive the use of the latest technology and mechanisms to effectively deliver marketing messaging to target audiences, including mobile, video, and social media etc.
- Develop measurements to establish return on investments to eliminate inefficiencies and enable effective decision making around revenue growth, market share, marketing intelligence and profitability.
- Utilise client data and insights to identify gaps and align marketing initiatives and programs in line with business objectives, elevating the level of execution to increase brand reputation and influence high-quality execution within the team.
- Identify opportunities for optimisation within the marketing function and ensure that the function has the appropriate capabilities to support business objectives.
- Where applicable and appropriate - drive the continuous compliance to organisational policies, practices and procedures in order to ensure compliance to relevant legislations and statutory regulation.
- Oversee the development and maintenance of the brand's visual identity and ensure consistent brand messaging and storytelling across all communication channels.
- Plan, implement, and monitor marketing campaigns that effectively communicate the brand's message and resonate with the target audience.
- Coordinate with various marketing channels, such as digital, social media, advertising, PR, and events, to ensure a cohesive brand experience.
- Foster a strong brand culture within the organisation.
- Monitor industry trends ensuring that you stay up-to-date with industry news, reports, publications, and networking with experts to gather insights and intelligence.
- Manage all stakeholders/agencies or partners used within brand’s marketing initiatives - delivery and cost.
- Contribute to the process of negotiating objectives and realistic service level agreements, monitor appropriateness and recommend adjustments.
- Build and maintain very strong relationships with clients and internal and external stakeholders.
- Make recommendations to improve client service and fair treatment of clients within area of responsibility.
- Oversee relationships with external agencies, vendors, and partners involved in brand marketing activities.
- Build a strong team that will lead MMH into the future.
- Create a positive work climate and culture to energise employees, give meaning to work, minimis

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