Marketing Specialist at Momentum Insure Centurion

2 weeks ago

Centurion, South Africa Momentum Insure Company Limited Full time

**Introduction**
- Momentum Group Limited (Momentum Group) is a significant player in South Africa's life insurance and integrated financial services sectors. We are a proud Level 1 B-BBEE South African-based group dedicated to building and protecting our clients' financial dreams. Our client-facing retail and specialist brands, including renowned names such as Momentum, Metropolitan, Guardrisk, and Eris Properties, play a pivotal role in fulfilling this purpose.

**Disclaimer**
- As an applicant, please verify the legitimacy of this job advert on our company career page.

**Role Purpose**
- The purpose of this role is to support the Marketing Manager to drive Momentum Insure’s brand awareness, consideration and penetration in the Short-term Insurance industry. The Marketing Specialist will be responsible to develop and implement communication plans and initiatives that support Momentum Insure’s Impact strategy ambition of:

- Being amongst the Top 4 brands ranked consistently in the spontaneous awareness metric
- Driving consideration through distinctiveness to attract future and current customers by bringing about growth for Momentum Insure across the direct and intermediated channels
- Connecting directly with relevant client needs in an emotionally compelling way by entrenching safety brand narrative in the market and employees

**Requirements**:
**Experience and Qualifications**:

- Bachelor’s degree in marketing/communications and or equivalent relevant qualification
- 3 - 5 years’ experience as a Marketing consultant or currently occupying a Marketing Specialist or similar relevant role (essential)
- External and internal marketing experience (Advantageous).
- Project management and coordination experience.
- Experience working with creative partners in the development of marketing communication campaigns.
- Demonstrate an ability to work with cross functional teams and agencies.
- Experience in Financial Industry (desirable)

**Duties & Responsibilities**

**Strategic Marketing Planning & Execution**
- Close partnership with the Marketing Manager to design, deliver and monitor strategic projects and objectives.
- Develop and execute marketing operational plans aligned with the strategy for specific products and audiences.
- Design and implement multi-channel marketing campaigns, ensuring alignment with strategic objectives.
- Prepare and deliver go-to-market materials with messaging that resonates with target audiences.
- Monitor, analyze, and report on campaign performance, providing actionable insights to stakeholders.

**Content Creation & Messaging**
- Draft, proofread, and edit content for various platforms, including digital, print, social media, and advertising, ensuring high-quality output.
- Collaborate with stakeholders to create engaging and innovative content that aligns with organizational goals.
- Conceptualize and develop communication strategies, emphasizing digital and content marketing.

**Project & Vendor Management**
- Manage marketing projects end-to-end, ensuring quality, timeliness, and alignment with objectives.
- Liaise with internal and external vendors to coordinate promotional events and campaigns.
- Brief service providers effectively, ensuring SMART and clear expectations and delivery within deadlines in line with Momentum Insure’s needs.

**Stakeholder Collaboration**
- Partner, build and maintain relationships with clients, internal stakeholders, and external partners to drive campaign success and to align on strategies and messaging.

**Innovation & Continuous Improvement**
- Reflect on project outcomes, identify lessons learned, and implement improvements.
- Contribute to an environment of innovation by sharing new ideas and implementing best practices.

**Internal Communication & Engagement**
- Draft and execute internal engagement plans to align employees with organizational goals and campaigns.
- Support Human Capital with employee-focused marketing and engagement initiatives.
- Manage day-to-day administrative requirements, ensuring seamless execution of marketing activities.

**Sales, Service and Distribution (SSD)**
- Support Sales, Services and Distribution (SSD) teams including the regions with marketing campaigns and sales initiatives.

**Client Focus & Service Excellence**
- Provide expert marketing advice and solutions to internal and external clients.
- Deliver on service level agreements by ensuring timely and high-quality delivery of marketing outputs.
- Promote a culture of exceptional service through strong collaboration and feedback mechanisms.

**Professional Development & Team Contribution**
- Take ownership of personal and professional growth, enhancing industry knowledge and skills.
- Positively contribute to change initiatives and team innovation efforts.
- Actively participate in fostering a collaborative, high-performance team culture.

**Client**
- Provide authoritative, expertise and advice to clients and stakeholders.
- Build and maintain

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